SEO Manager

1 month ago

London, United Kingdom StoneX Group Full time

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Overview

Permanent, full-time, hybrid (3 days per week in an office) #LI-Hybrid #LI-MH1

Job purpose

  • Innovate and help drive all SEO activities for the regions you will be managing to improve key metrics and deliver outstanding ROI.

Responsibilities

General Duties

  • Own each assigned SEO task from inception to reporting of results (FOREX.com JP and FOREX.com ROW).
  • Managing, training and supporting team members.
  • Optimize all facets of SEO for your region(s) to drive maximum organic growth.
  • Be a technical SEO evangelist by directing and managing all on-site audits and implementations to ensure SEO best practices are adhered to (e.g. CWV, structured data, etc.).
  • Proactively keep on top of industry news, search engine updates and industry trends.
  • Share useful insights with the team to ensure the company is at the forefront of SEO innovation.
  • Report to senior stakeholders to highlight return on investment and progress achieved on KPIs.
  • Leverage, create and contribute to content strategies to maximise SEO growth.s
  • Ensure content and technical SEO considerations are always taken into account.
  • Help internal teams to better understand search engines and help them drive organic growth.
  • Working closely with internal/external teams and regional offices to identify commercial SEO growth areas and ensure SEO is prioritised.
  • Be an SEO evangelist within the company by showing how SEO can help drive conversions.
  • Working with APAC SEO team lead to define the regional strategy and deliver outstanding ROI.
  • Undertaking backlink audits & collaborating toward/managing white-hat link building campaigns.
  • Liaising with external service vendor and internal financial teams to process invoices.

Qualifications

Knowledge and Experience

  • Native Japanese, fluent in English.
  • International SEO experience
  • Japan online search market experience is mandatory (cross-channel experience would be an advantage).
  • Working on global domain(s) with multiple websites for different regions/languages that receive traffic from multiple search engines.
  • CMS editing or website development experience is desired, e.g. WordPress.
  • Experience in content creation or general copywriting for marketing purpose (Japanese only).
  • ASO experience is an advantage.
  • Experience in working with teams across different time zones.
  • Experience / knowledge of FX / CFD trading and/or investing would be an advantage.
  • Working experience in a regulated financial company would be an advantage.
  • Good experience working with industry tools: GA, Semrush, Majestic, Screaming Frog, etc..
  • Good knowledge about ranking signals and technical SEO.
  • Experience in managing and executing modern white-hat link-building strategies.
  • Knowledge around important SEO verticals and rich results: news, video, GMB, etc.
  • Good overall understanding of how content impacts SEO efforts and how to optimize it for target audiences.

Qualification and Skills

  • ROI orientated approach to task prioritisation.
  • Agile working approach to effectively manage tasks that are influenced by fluid financial market movements.
  • Good understanding of Power BI reporting and web analytics.
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