Senior Marketing Manager
2 weeks ago
We're proud that our core values of PASSION , CARE , IMAGINATION , and TRUST define the way we carry out our work across all of our exhibitions and conferences.
If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
A vacancy has arisen for a dynamic, consumer centric Senior Marketing Executive in Clarion's Enthusiast Department which specializes in consumer live events. Events include Spirit of Christmas Fair, The Luxury Travel Fair, Winter Art & Antiques Fair and Destinations Travel events.
We are looking for an enthusiastic, articulate, and competent, customer centric individual who is ready to take a key role in the delivery of first-class powerful marketing campaigns to drive visitor attendance within budget. The ideal candidate will have a strong set of digital skills, the ability to communicate relevantly for each campaign and understand the core principles of marketing. The Spirit portfolio presents market-leading Christmas shopping experiences for discerning consumers. 800 exhibitors, including small independent brands, designer makers, art and antiques dealers, tourist boards and travel specialists. Each vetted to guarantee quality and authenticity ensuring each event's product content is unrivalled and held in high regard within the market. Key media brand partnerships supporting these events include House & Garden and Condé Nast Traveller.
Destinations: The Holiday & Travel Show in association with The Times and The Sunday Times, is the UK's largest and longest- running travel event, displaying over 600 of the UK's leading and independent specialist travel brands and tourist boards. This exciting role offers great opportunity to have an impact on all of the above events. Personal development support will be given to enable the right candidate the opportunity to progress within the portfolio and Clarion. Contributing to the development of customer-centric marketing strategies.
Assisting in the planning and delivery on time of multi-channel marketing campaigns.
Content creation - writing and proofing copy for a range of marketing channels including websites, emails, social media and print and digital collateral.
Maintaining and updating event websites.
Writing design briefs and collaborating with the creative team to produce various collateral/assets for print adverts, magazine inserts, direct mail and digital activity.
Building relationships with key partners, sponsors, media, influencers and exhibitors.
Compiling and reporting on campaign effectiveness providing recommendations on opportunities for growth.
At the events - supporting the delivery of the at-show marketing campaign and event delivery process.
Excellent attention to detail, strong copy writing, proofing and analytical skills.
Experience of building email campaigns and marketing automation (knowledge of Pardot ideal).
Understanding of customer data platforms and segmentation techniques (knowledge of Treasure Data ideal).
Event Marketing experience preferable.
Good IT skills - word, excel as well as design website such as Canva.
An understanding of the luxury and travel consumer markets is ideal, but not essential.
Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. ()
Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world's leading global investment funds, investing capital for the long term to build successful, resilient businesses. ()
Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
25 days' holiday plus bank holidays
~ Summer Hours in August (3pm finish on Fridays)
~ Helping Our World (HOW) Days - one paid day per quarter to carry out charity work
~ Pension Scheme
~ Private Medical Insurance
~ Health Cash Plan
~ Season Ticket Loan
~ Cycle to Work Schemes
~ Free on-site gym and shower facilities
~
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