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Head of Product Marketing and Research

2 months ago

London, United Kingdom Foote Region - Modern Woodmen of America Full time

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.


Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.
We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.
Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
The Head of Product Marketing and Research will play a pivotal role in leading both strategic product marketing initiatives and insightful research efforts. This dual-focused role demands a blend of visionary leadership, market acumen, and analytical prowess to drive the success of our product portfolio and shape future business strategies.
The Head of Product Marketing and Research will be instrumental in shaping the future of our product offerings and market positioning.
In addition, this pivotal role requires dynamic leadership and strategic oversight of high-profile research and development initiatives. You will lead, manage, and deliver impactful programmes and projects across travel and loyalty sectors.
Crucially, your expertise in applied research, project leadership, and product marketing will be instrumental in achieving positive impacts on product launches and organisational insights.
Strategic Development and Execution:
• Develop and implement comprehensive product marketing strategies for specific products or product lines to drive product growth and market penetration.
• Design and implement the strategy for developing research, measurement, data, and insight work.
• Create and refine value propositions and messaging for marketing campaigns and client communications.
• Align research initiatives with a single, overarching research goal.
Research and Market Analysis:
• Conduct market research to uncover unique value propositions and opportunities.
• Oversee all market research activities to ensure a deep understanding of market trends, customer needs, and competitive landscape.
• Stay updated with key developments in travel, tourism loyalty, and airport ecosystem, as well as innovations in research and evaluation methods.
• Monitor and analyse product performance metrics, providing actionable insights.
Team Leadership and Development:
• Lead and mentor a team of product marketers and researchers, fostering a culture of innovation, performance, and excellence.
• Foster a collaborative and results-oriented environment within the product marketing team, ensuring continuous improvement and KPI achievement.
• Project Management and Delivery:
• Design, lead, and deliver research and development programmes and projects, ensuring timeliness, quality, budget adherence, and impact measurement.
• Manage the creation of marketing materials, including product brochures, whitepapers, case studies, and digital content.
Present research findings and marketing plans to senior leadership and other stakeholders, providing actionable recommendations.
• Monitor and report on the effectiveness of marketing campaigns and research initiatives, adjusting strategies as needed to achieve desired outcomes.

Market Analysis: Deep understanding of market research methodologies, data analysis, and market segmentation.
• Product Marketing Strategies: Expertise in developing and implementing comprehensive Product marketing strategies that align with business objectives.
• Research Techniques: Proficiency in various qualitative and quantitative research techniques, including surveys, focus groups, and user testing.
• Customer Insights: Ability to derive actionable insights from customer feedback, market trends, and competitive analysis.
Strategic Thinking: Strong ability to think strategically and translate market research findings into actionable business strategies.
• Leadership: Proven leadership skills with the ability to manage and inspire a diverse team of product marketing and researchers.
• Analytical Skills: Exceptional analytical skills with the ability to interpret complex data sets and present findings in a clear, concise manner.
• Excellent written and verbal communication skills for creating compelling messages and presenting research findings to stakeholders.
• Project Management: Strong project management skills, including the ability to manage multiple projects simultaneously and meet deadlines.
• Ability to work cross-functionally with product development, sales, and other departments to ensure cohesive marketing strategies.
Product Marketing: Extensive experience in product marketing, preferably within a relevant industry.
• Market Research: Proven track record in conducting and overseeing market research activities, including experience with both primary and secondary research methods.
• Demonstrated experience in managing and leading a team of marketing and research professionals.
• History of developing and executing successful product marketing teams to drive product awareness, adoption, and growth.
• Data-Driven Decisions: Experience in utilising data and analytics to inform marketing strategies and measure performance.
• Experience working with senior leadership and stakeholders to align marketing and research efforts with business goals.
Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.
These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.
We also have our very own Beacons (Domestic Abuse Advisors) supporting within each of our global offices.