National Account Executive

Meaningful Work From Day One This Sales Executive role within Brown-Forman UK's On Trade & Prestige function offers a practical opportunity to support the execution of the Specialist Retail and Wholesale strategy. Your primary focus will be on the day-to-day execution of core brand activities, assisting the Regional Sales Manager in achieving foundational targets across distribution, pricing, and promotions for the B-F portfolio. You'll gain a good understanding of the small regional specialist retailers and wholesalers, and learn how to position our premium portfolio, with a specific focus on the Brown-Forman Malt Whiskey range. A key responsibility will be to build foundational relationships with customers and stakeholders through time spent in the trade, supporting business growth and implementing commercial goals defined by your regional leadership team. What You Can Expect Execute Regional Strategy: Drive distribution execution through Specialist Retailers and Wholesalers. Account Planning: Gather volume, promotional, and visibility data for account plans. Build Foundational Network: Prioritise frequent in-trade engagement with customers. Achieve Execution Targets: Deliver assigned sales and distribution targets. Support Trade Activities: Execute planned pricing, visibility, and promotional programs. Monitor and Report: Track performance data and report on initiative impact. Identify Growth: Report potential growth opportunities to senior team members. Foster Internal Ties: Build collaborative relationships across Brown-Forman departments. Participate in Team: Actively contribute to team development and excellence. What You Bring To The Table Good knowledge of the Specialist Retail and Wholesale channels at a regional level Established network within the Specialist Retail and wholesale channels Sales experience covering Specialist Retail, regional wholesale or on trade environments. Ability to quickly infer customer and channel needs as well as the ability to unlock insights from data and use them to drive growth with our trade partners Experience in customer negotiations at a regional level, and a sound knowledge of UK trading environment Business Acumen, P&L experience Passion for Malts and a proven ability to deliver brand sales stories. What Makes You Unique Fluent English (spoken and written) Strong analytical, commercial, and problem-solving skills Excellent influencing skills with the ability to convey sales information clearly, concisely, and visually Self-motivated with a proven ability to identify issues and projects, plan and prioritize effectively, and manage multiple projects to completion by deadlines Strong business acumen, judgment, and strategic capabilities Superior communication skills (listening, presentations, written) Ability to build strong relationships at all levels with strong stakeholder awareness Collaborative team player with conflict management skills Adaptable, flexible, and resilient IT literate in Google and MS Office applications Who We Are Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table Many Spirits, One Brown‐Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust. Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‐Forman. Enriching Life. Enriching Careers- At Brown‐Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‐Forman is consistently recognized as a Great Place to Work in countries around the world. What We Offer Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. \ #jackdaniels Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Business Area: Europe, Africa, APAC Division Function: Sales City London State Country: GBR Req ID: JR-00009417