Senior Marketing

2 weeks ago


Manchester, United Kingdom SWAY Hair Extensions Full time

SWAY Hair Extensions is now one of the UK’s leading salon professional brands and rated #1 on Trustpilot. A salon professional go-to brand offering 5 hair extension methods, 49 unique natural colour shades, and a Premium Haircare collection.
Due to company growth we are looking to recruitment a Social Media Executive into the team.As a Social Media Executive you will specialise in Instagram and TikTok, you will play a pivotal role in shaping and executing our social media strategy. Your primary focus will be to shoot, edit and post compelling content that aligns with our brand identity, engages our target audience, grows our social platforms and drives brand awareness as well as sales.
Content Creation
~ Develop visually stunning and engaging content for Instagram and TikTok, ensuring clear alignment with the brand's aesthetic and core values. Implement, plan and execute a content calendar that includes regular posts, stories, reels and TikTok’s to maintain a consistent and dynamic presence across our platforms

Monitor trends and stay updated on platform algorithm changes, ensuring our content remains relevant and optimised for maximum reach
Track key performance indicators (KPIs) such as engagement rates, follower growth, and conversion metrics
Provide regular reports and insights to the brand team, utilising data to refine strategies and enhance overall performance
Strong creative and visual storytelling skills, with a keen eye for aesthetics
Previous experience shooting visual content to a high standard
Meticulous attention to detail across image, text and video
Ability to write relevant copy in the brand’s tone of voice across multiple platforms
Excellent communication and interpersonal skills
Knowledge of analytics tools for social media platforms
Prior experience as a Social Media Executive or similar role is essential
Minimum of 2 years relevant experience in Social Media management or content creation



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