Digital Brand Strategist
5 days ago
They help all types of businesses – from large global organisations to FTSE small caps – to build greater confidence and trust with their investors and other key stakeholders. The dedicated Research and Strategy Team helps them understand market developments within financial and non-financial reporting both on and offline, defines and develops our offering, and positions our company to take maximum advantage of the opportunities that exist in the marketplace.
Reporting into the Director of Research and Strategy, you will be responsible for gathering and providing high-quality market intelligence on corporate reporting policy, issues, news, and trends, predominantly in the UK but increasingly across international markets. The market intelligence gathered will be used to evolve and develop the corporate reporting offering; to keep clients and account teams up to date with the latest developments in the marketplace and to frame and inform marketing activities designed to further enhance our reputation and generate new business enquiries from our target markets. This research helps to provide the agency with the knowledge and insight to frame and inform our advice to clients. A key part of this role is to work closely with the Director of Strategy and Research Team to identify and develop opportunities for research projects which will further the agency's understanding and help in the pursuit of demonstrating the business benefit of reporting. The Team is also commissioned by a blue-chip client base to provide consultancy services on best practices in financial and non-financial reporting, both on and offline. This includes the development of reporting strategies, detailed assessment reports, benchmarking audits, and best practice content guidelines.
Account management
– Creative teams
Responsible for evolving and developing the agency's consultancy business in line with the regulatory environment, good practice, and the needs of clients.
# Gain an in-depth knowledge of all clients’ operations, regulatory requirements, and ownership structure to ensure that our service to them is tailored accordingly.
# Create and deliver bespoke assessments, competitive benchmark audits, and analysis to meet the demands of clients.
# Develop content guidelines for any external communications, including annual reports, presentations, and CR reports to meet client needs.
# Work with the account management team to develop each client’s corporate reporting strategy in line with best practice and changing market conditions.
# Provide end-of-year assessments of client Annual Reports against the agency's benchmarking research for use by the account teams at project kick-off meetings and debriefs.
# Respond to queries from clients regarding legislative and regulatory provisions, providing advice and guidance as appropriate.
# Respond to ad-hoc research requests from clients to assist in the delivery of their corporate reporting programme.
# Support the account managers as required in their delivery of services to clients, for example; In conjunction with the Business Development Manager, undertake market analysis to identify new business opportunities both domestically and abroad.
# Assess the quality of a prospect company’s corporate reporting identifying areas of strength and areas for improvement.
# Carry out internal briefings with the relevant Directors and Account Managers to inform on their pitch strategy and presentation for new business opportunities.
Professional qualifications – preferably legal, accountancy or business-based.
# Highly organised, thorough, demonstrating excellent attention to detail, and a proactive, flexible approach.
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