Freedom Vision Marketing Manager

4 weeks ago


Bolton Greater Manchester, United Kingdom SPAMEDICA LTD Full time

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

We are a leading UK healthcare company dedicated to providing exceptional healthcare services and improving the well-being of individuals and communities. With a focus on patient care and innovation, we strive to deliver high-quality healthcare solutions across the country. As we continue to expand, we are seeking a talented, senior and experienced Marketing Manager to join our Marketing team within a newly formed role. We are looking for an experienced marketer who will be responsible for overseeing a variety of channels and communication touchpoints.

Benefits of our Freedom Vision Marketing Manager:

  • Competitive Salary
  • 33 days holiday per annum (inclusive of bank holidays) (Increases each year with length of service)
  • 37.5 hours per week (Mon-Fri)
  • Central Bolton location (with some hybrid option)
  • On Site Gym
  • Annual pay reviews and increases
  • Length of Service Rewards
  • Continuous Training and Development Programme

Key Tasks and Responsibilities

  • Develop and manage a Freedom Vision marketing, media and channel strategy with clear priorities to grow the business.
  • Develop, optimise, and oversee delivery of an annual acquisition plan detailing on and offline activities, advertising, and marketing channels.
  • Drive patient experience and CRM activities with a comms plan and touchpoints supported with relevant, timely and optimised marketing materials.
  • Create and deliver our Freedom Vision prospective lead generation and conversion media and marketing plan.
  • Work closely with our Marketing Managers, Comms, Digital and Events teams to optimise the plan of activities, performance and implement exceptional Freedom Vision marketing campaigns.
  • Analytical in nature, setting clear KPI's , targets and monitoring advertising ROI across all Freedom Vision lead generation activity to continually optimise activity.
  • Oversee and manage the Freedom Vision annual marketing budget, making recommendations for improvements, efficiencies, and innovations.
  • Deliver research and insights to support development of consumer communications and enhance their experience with our marketing touchpoints.
  • Be our brand guardian for Freedom Vision and ensure all marketing activities are on brand.

Skills & Experience

  • Significant marketing experience working in a lead generation marketing environment, across multiple channels and customer touchpoints.
  • Evidence of the ability to think strategically, own a plan and get stuck in with all acquisition and customer journey multi-channel activities.
  • Experience across all marketing channels, overseeing media and management of KPI's
  • Prior experience and a proven track record in driving successful lead generation marketing campaigns.
  • Demonstration of working collaboratively with senior stakeholders and in a matrix organisation.
  • Experience of working in a busy multi-channel marketing department and management of budgets.
  • Experience and demonstration of test/control principles and best practise.
  • Knowledge of all MS Office software including Word, PowerPoint and Outlook.

Core attributes

  • A strategic but creative and analytical person with a clear passion for lead generation, conversion and retention.
  • Promote a continuous improvement mindset and develop a best-in-class marketing plan.
  • Strong ability to juggle multiple competing priorities and projects.
  • Proactive and enjoys taking ownership.
  • Exceptional communication skills, both written and spoken, along with good attention to detail.
  • The ability to present factual and analytical data to colleagues.
  • A strong team player, with a collaborative approach.
  • Ability to delegate and motivate others.
  • Comfortable working in a fast-growing and evolving organisation.
  • Highly motivated, personable with a friendly attitude.
  • Role model for our SpaMedica Values: Safety, Transparency, Integrity, and Kindness

Desirable

  • Educated to degree standard or equivalent in a relevant area of expertise.
  • Experience working in health care.

Please click on apply to express your interest

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