Head of Digital Marketing
4 weeks ago
Position:Digital Marketing Operations Manager
We are seeking a skilled and experienced Digital Growth Marketing Manager to spearhead our marketing efforts and drive operational excellence. In this role, you will be responsible for optimising our marketing strategies, leveraging your expertise in B2B digital marketing, demand generation, and marketing automation. Your primary focus will be on maximising efficiency, enhancing lead generation processes, and analysing data to drive strategic decision-making.
Develop and implement marketing strategies to drive demand generation and enhance customer engagement.
Utilise marketing automation tools to streamline processes and optimise lead nurturing activities.
Oversee ecommerce and marketplace management, ensuring effective performance and growth.
Analyse marketing data to identify trends, assess program effectiveness, and determine ROI.
Create reports, dashboards, and sales pipelines to track performance and measure success.
Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts.
Maintain and optimise CRM systems to support sales and marketing initiatives.
Stay updated on industry best practices and emerging trends in digital marketing and analytics.Minimum 5 years of experience in B2B digital marketing, with a focus on demand generation and marketing automation.
Strong knowledge of marketing best practices, including email automation, lead nurturing, and web content management systems.
Expertise in implementing and maintaining CRM systems, with the ability to interpret data and identify actionable insights.
Proficient in creating reports, dashboards, and sales pipelines to track performance and measure ROI.
Excellent analytical skills and a strong ability to conduct quantitative data analysis.
Creative and strategic thinker with exceptional attention to detail and organisational skills.
Adobe Creative Suite
CRM
Google AnalyticJoin our team and play a pivotal role in driving our marketing operations to new heights The Recruitment Co. is an equal opportunities employer and we're committed to diversity and inclusion in the workplace
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