Advanced Analytics Director
2 weeks ago
Senior Analytics Director position at a leading data consultancy, part of a wider media agency group.
The role is perfect for an Analytics leader who has experience delivering excellent end-to-end analytics solutions for clients on multi-year and multi-market projects.
MMM (mix market modelling) experience is a must-have for this role.
Salary to £95,000 with hybrid working options (3 days in Central London office ideally).
The Business
- Within the the data, technology, and analytics division of a leading global agency
- Help CMOs and their teams harness data, technology, and Advanced Analytics to grow their brands
- Built a variety of innovative product and specialist service solutions for clients and agency partners
- Have their own proprietary platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology
- The EMEA team is responsible for global and regional relationships clients led from London, as well as the development of new data-driven marketing capabilities
Role Summary
The role is a rare opportunity to be right at the forefront of media and brand analytics, leveraging a leading global platform and working with a regional Data Science and Advanced Analytics team to aid the biggest marketers with the measurement, optimization and planning of media.
This role is a leadership role within the Client Success hub, and you will be leading the growth of relationship with one of the world’s largest Auto brands.
Key Responsibilities
• Lead client engagement for Advanced Analytics solutions (MMM, Attribution, custom econometric and optimization work) for multi-market and multi-year projects
• Demonstrate excellent data planning skills i.e., correlation analysis, test frameworks and hypotheses creation, data manipulation, interrogation, and interpretation
• Mentor a team of managers and analysts, ensuring that they are delivering excellent work that impacts the bottom-line of clients
• Work with agency and media partners, coordinating deliverables and weaving a cohesive and impactful story
• Drive cross team initiatives, working closely with data ops and reporting, audience analytics and client solutions teams
• Be at the forefront of your field, from changes in 3rd party cookies to trends in 3rd party vendors and competitors
Skills
• Market Mix Modelling
• Multi-touchpoint Attribution modelling
• Custom econometrics modelling
• A/B testing and impact evaluation
• Key Driver analysis
• Brand tracking
• Project Management
• Data collection and validation for multiple data sources
• Mentoring and management of analytic talent
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