Advanced Analytics Director

3 weeks ago

London Area, United Kingdom Silverdrum Full time

Senior Analytics Director position at a leading data consultancy, part of a wider media agency group.



The role is perfect for an Analytics leader who has experience delivering excellent end-to-end analytics solutions for clients on multi-year and multi-market projects.



MMM (mix market modelling) experience is a must-have for this role.



Salary to £95,000 with hybrid working options (3 days in Central London office ideally).



The Business

  • Within the the data, technology, and analytics division of a leading global agency
  • Help CMOs and their teams harness data, technology, and Advanced Analytics to grow their brands
  • Built a variety of innovative product and specialist service solutions for clients and agency partners
  • Have their own proprietary platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology
  • The EMEA team is responsible for global and regional relationships clients led from London, as well as the development of new data-driven marketing capabilities




Role Summary

The role is a rare opportunity to be right at the forefront of media and brand analytics, leveraging a leading global platform and working with a regional Data Science and Advanced Analytics team to aid the biggest marketers with the measurement, optimization and planning of media.

This role is a leadership role within the Client Success hub, and you will be leading the growth of relationship with one of the world’s largest Auto brands.




Key Responsibilities

• Lead client engagement for Advanced Analytics solutions (MMM, Attribution, custom econometric and optimization work) for multi-market and multi-year projects

• Demonstrate excellent data planning skills i.e., correlation analysis, test frameworks and hypotheses creation, data manipulation, interrogation, and interpretation

• Mentor a team of managers and analysts, ensuring that they are delivering excellent work that impacts the bottom-line of clients

• Work with agency and media partners, coordinating deliverables and weaving a cohesive and impactful story

• Drive cross team initiatives, working closely with data ops and reporting, audience analytics and client solutions teams

• Be at the forefront of your field, from changes in 3rd party cookies to trends in 3rd party vendors and competitors




Skills

• Market Mix Modelling

• Multi-touchpoint Attribution modelling

• Custom econometrics modelling

• A/B testing and impact evaluation

• Key Driver analysis

• Brand tracking

• Project Management

• Data collection and validation for multiple data sources

• Mentoring and management of analytic talent

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