Digital and Web Analyst

3 days ago

London, United Kingdom iQ Student Accommodation Full time

iQ is one of the UK's biggest providers of student accommodation, committed to giving our 34,000 students in 85 sites across 29 UK cities their best year yet. Our London and Manchester based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic student experience every day. iQers are a pretty special bunch. Our team is bursting with independent thinkers and problem solvers, who join us to explore what's possible and build a career as part of a diverse, fun and supportive team. If you have people skills, personality and potential then you have all the makings of a great iQer. Digital and Web Analyst Are you a data-driven thinker with a passion for digital and web performance? At iQ Student Accommodation, we're looking for a Digital and Web Marketing Analyst who thrives on turning complex data into clear, actionable insights. This is your chance to shape the future of our digital strategy, optimise conversion rates, and drive measurable ROI across our channels. This is a pivotal role for someone who's equal parts analytical thinker and strategic storyteller, someone who can dive deep into data and find meaningful insights. Key Responsibilities: As our Digital and Web Marketing Analyst, you'll be the go-to expert for digital campaign analysis, website performance, and conversion rate optimisation. You'll lead on: Mining and structuring large datasets across all digital channels Owning and evolving our tagging, tracking, and attribution frameworks Driving CRO through experimentation, heatmaps, and user journey diagnostics Future-proofing measurement with server-side tagging, conversion APIs, and consent-aware tracking Collaborating with BI teams to build powerful dashboards and performance reports Influencing stakeholders with strategic thinking and data storytelling Key Realtionships: IT and Revenue Management teams Our Systems and BI teams External website and analytics agency partners Skills and Experience: Deep knowledge of GA4, GTM (Web & Server-Side), and mobile analytics tools Experience with A/B and multivariate testing platforms (e.g. VWO) A strong grasp of cookieless attribution, incrementality testing, and MMM Familiarity with conversion APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API) Confidence in working with first-party data, event schemas, and identity resolution Skills in Power BI and performance reporting across digital channels A collaborative mindset to work with internal teams and external agency partners We operate a hybrid working model with 3 days in the office and 2 days working from home / site location. Ready to feel like you've got the best job ever? Apply today and find out what it's really like to work at iQ

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    Digital and Web Analyst iQ is one of the UK's biggest providers of student accommodation, committed to giving our 34,000 students in 85 sites across 29 UK cities their best year yet. Our London and Manchester based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic...

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    2 weeks ago

    London, United Kingdom iQ Student Accommodation Astor House Careers Full time

    iQ is one of the UK's biggest providers of student accommodation, committed to giving our 34,000 students in 85 sites across 29 UK cities their best year yet.Our London and Manchester based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic student experience every...

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    iQ is one of the UK's biggest providers of student accommodation, committed to giving our 34,000 students in 85 sites across 29 UK cities their best year yet . Our London and Manchester based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic student experience every...

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