Web Analyst

1 week ago


London, United Kingdom Harnham Full time

**136476/CH**

**Web Analyst**

**£40,000 - £45,000**

**Central London**

A leading multinational retail brand is building a centre of excellence within personalisation and AB testing across their eCommerce brand. This is a great opportunity for someone who is relatively Junior within the Digital Analytics industry to join a leadingestablishment to grow and develop in tandem with the data-driven environment surrounding you

**Company**

The company within their industry have been on the big names for years, and being a multinational sports retail brand, have definitely got a wide and varied customer base. This has resulted in a plethora of data becoming available to them, and with it allcorrectly stored and accessible, there is now huge potential for projects within Web Analytics and further to be conducted. The dedicated CRO resource within the business work cross functionally, with marketing, product and trading teams, to ensure that theROI is maximised in every area - including Website, App, and Digital Marketing Campaign Analysis

**Role**

The day-to-day of this role is going be very much focused around the KPI reporting across the Web pages and the App pages, with the insight that is formed to be used for Hypothesis derivation for AB Testing. You will also work with pre-test ideation hypothesisderivation and post-test analysis, whilst separate entities within your team (UX Designers and Developers), work on the actual building and running of the test themselves.

**Skills**
- Experience with Google Analytics or Adobe Analytics
- Great communication skills
- Exposure to the AB Testing
- 2+ years within the Digital Analytics space

**Salary and Benefits**

**How to Apply**

**KEY TERMS
**IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management,Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser


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