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Senior CRM Executive

4 months ago

London, United Kingdom Just Us People Full time

Senior CRM Executive - Heritage Luxury Brand - London

Senior CRM Executive - The Company

My client is a forward-looking, renowned British luxury footwear and accessories brand with a rich heritage, known for their quality craftsmanship, timeless design, and understated elegance. Their commitment to excellence has garnered a loyal following among fashion-conscious individuals worldwide, cementing their status as a coveted purveyor of luxury footwear and accessories. They have an brilliant opportunity for a Senior CRM Executive to join their Digital Marketing and Brand team.

Senior CRM Executive - The Role

The Senior CRM Executive will deliver CRM & email strategies that drive engagement, retention, and conversion across the brand.

Responsibilities include:

  • Manage crm strategy with ownership across campaign planning, execution and forecasting
  • Analysing customer behaviour to create targeted strategies to drive desired behaviour through segmentation, personalisation, identifying new touch points and further optimisation of existing flows
  • Nurturing the customer through each lifecycle stage from welcome to post-purchase flows identifying valuable customer touch points by analysing customer behaviour.
  • Championing customer insights and driving loyalty though seamless, on-brand communications
  • Ownership of A/B testing programme and optimisation plans
  • Implementing improvements and tailoring future campaigns to keep increasing the open and click-through rates and to drive conversion, sales, and increase loyalty
  • Work collaboratively with the brand team to suggest seasonally specific email campaigns

Senior CRM Executive - Key Skills

  • 2-3 years of relevant and proven experience within CRM including ownership of ESP platform (Emarsys is a plus)
  • Experience in Loyalty is a bonus.
  • Excellent analytical skills with the ability to interpret data to deliver change and measurable results.
  • Customer centric approach – a solid understanding of audience segmentation and lifecycle.
  • Must be confident in collaborating, presenting and leading conversations across the business.
  • A challenger and innovation driver with impeccable attention to detail and a proactive mentality.

If this is the Senior CRM Executive role for you then APPLY NOW If you would like a confidential chat about this role or your next career move, then please get in contact with me: kate@justuspeople.co.uk or connect via LinkedIn: Kate Bergman.

Don’t meet all the requirements?

Multiple studies have shown that women and people of underrepresented groups are sometimes less likely to apply to jobs unless they meet every single requirement. At Just Us People, we are committed to building a diverse workforce, so if you are excited about this role and have the essential skills, but not the entire checklist - we’d still love to hear from you

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