Senior Influencer
2 weeks ago
Role Overview:
As BEAUTY BAY's Senior Influencer & PR Executive, you will be an authority on everything Influencer, working as part of the Influencer & PR Marketing Team to raise the profile of BEAUTY BAY as a retailer and brand. You will play a vital role in the team, being responsible for planning and implementing influencer tactics across our own brand By BEAUTY BAY and our wider brand campaigns.
Key Responsibilities:
- Ownership and end-to-end management of influencer activity for allocated launches and campaigns including planning, implementation and reporting
- Build and maintain relationships with key influencers and agencies to generate long-lasting partnerships, strengthen negotiations and drive coverage
- Internal and external stakeholder management
- Support the Senior Influencer and PR manager on key strategic projects
- Support on PR and experiential activation
- Weekly and monthly reporting of influencer channel performance with actionable insights
- Work closely with the Influencer and PR assistant to identify and engage with new and existing influencers to increase product awareness, revenue, engagements, and drive new customers to the website
- Liaise with Social, Content and Media teams to amplify influencer coverage
Skills/Experience/Knowledge Needed:
- Proven track record of managing and delivering multiple projects at once
- Internal and external stakeholder management
- Excellent communication skills, both written and verbal
- Pro-active with strong initiative
- Ability to work effectively to deadlines, thriving on change in a fast-paced environment
- Strong attention to detail with the ability to escalate potential issues as they arise
- Committed to working as part of a team
- A commercial mind-set with a strong understanding of the importance of marketing
- Passionate about all thing’s beauty
- +3 years’ experience in influencer marketing or a similar role
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