VP of Marketing Strategy

About Too Good To Go

At Too Good To Go we aim to inspire and empower everyone to fight food waste together. 40% of all the food produced in the world is wasted, with a big impact on the planet: 10% of greenhouse gas emissions worldwide come from food loss and waste.

Too Good To Go operates the world’s largest B2C marketplace for surplus food. Through our app we connect businesses that have unsold, surplus food with consumers who can buy and enjoy it at a reduced price. We are a mission-driven certified B Corp.

We’re growing fast: Our community of over 100 million registered users across 19 countries has already saved more than 350 million meals from going to waste - together avoiding more than 1,000,000 of CO2e from entering the atmosphere.

In 2023, Apple recognised Too Good To Go as Winner at the annual App Store Awards, for our app’s exceptional user experience and profound impact on society.

We always look for talented people with diverse backgrounds to join our team. Right now, we’re recruiting a Vice-President of Marketing Strategy & Operations.

About the role

The Vice-President (VP) of Marketing Strategy & Operations will play a critical role in shaping and executing our marketing strategy to drive scalable growth, operational efficiency and sustained marketplace health across all our markets. You will lead a team that centrally drives Marketing Strategy & Planning, Campaign Management, (B2C) Product Marketing and Marketing Operations.

You report directly to the Chief Marketing Officer (CMO) and will regularly interface with Too Good To Go’s Global Management Team, as well as leaders across Operations, Finance, Product, Customer Experience (CX), ESG and our local marketing teams.

The ideal candidate for this role is a hands-on leader and strategic thinker with a strong operational background, who can bridge the gap between high-level marketing strategy and everyday operations.

You foster cross-functional collaboration in a fast-paced dynamic environment, help set direction for the specialist marketing functions, and drive a deep understanding of marketplace dynamics across the marketing organisation. You build a high-performing team that designs and drives truly integrated, through-the-funnel marketing plans.

Key Responsibilities

The VP of Marketing Strategy & Operations is responsible for:

Team Leadership

• Lead and develop a high-performing team, fostering a culture of continuous improvement, curiosity, creativity, collaboration and data-driven decision-making.
• Collaborate with the overall Marketing Leadership team and Operations to ensure ongoing alignment, data-driven dialogue and cross-functional collaboration.

Marketing Strategy & Planning

• Design and implement consumer-centric marketing plans, grounded in a solid strategic foundation to deliver long-term, scalable growth.
• Serve as a strategic sparring partner for our VPs of Operations.
• Collaborate closely with Data Analytics to ensure we optimally track performance, ROI, and impact on overall business objectives and marketplace health.
• Utilise data-driven insights and industry trends to continuously evaluate and refine our marketing strategy, plans and tactics.
• Collaborate with the CMO to set and refine bi-annual marketing OKRs and budgets.
• Own the integrated User Journey and utilise user data and insights to continuously improve our understanding of consumer needs, triggers and barriers.
• Work closely with Creative, Campaign Management, Brand, ESG, and Marketing function teams to ensure that campaign execution aligns with strategic goals.

Growth

• Direct the ongoing optimisation of User Growth and Lifecycle programmes to increase growth, user retention and purchase propensity across all markets.
• Work with local marketing teams to design and create tailored activations that drive user growth, retention and repeat usage.
• Support expansion into new markets and regions with focused launch plans.

Campaign Management

• Oversee the planning, execution, and optimisation of multi-channel campaigns.
• Coordinate the tailoring of campaign executions to fit local market needs.
• Manage budgets and performance metrics for marketing campaigns.
• Encourage innovation to explore new channels and new audience-centric tactics.

Product Marketing

• Develop and implement product feature-related product marketing strategies that drive adoption and enhance the user experience.
• Ensure performance tracking and analyses for feature-related activity.

Operational Excellence

• Oversee operational aspects of the marketing department, ensuring efficiency and effectiveness, incl. the successful use of workflow management tools (e.g. Asana).
• Identify and implement (emerging) marketing technologies that help enhance operational efficiency and effectiveness.
• Implement processes and tools to optimise marketing operations, including budget management, campaign execution, and performance tracking.

Key Requirements

• Extensive experience in Marketing roles, with a proven ability to design and execute effective marketing strategies and impactful consumer marketing campaigns.
• Extensive leadership experience, with a proven track record of developing and leading high-performing teams that drive growth and business success.
• Solid stakeholder management skills to effectively engage, inspire and collaborate with executive stakeholders in order to achieve shared objectives.
• Solution-oriented mindset and an excellent ability to utilise analytical assessments to achieve business goals.
• An ability to remain agile and adapt marketing strategies in response to changing market conditions, audience insight, and emerging trends.
• Comfortable working in a global context, with an understanding of cultural nuances, business practices, and market dynamics across countries and regions.
• Thrive in a fast-paced, dynamic environment and comfortable with ambiguity.
• Experience in Food delivery and/or B2C Marketplace brands preferred.

Our Values:

• We Win Together;
• We Raise the Bar;
• We Keep It Simple;
• We Build A Legacy;
• We Care

What we offer

• A rare opportunity to work in an ESG-centric social impact company and certified B Corporation, where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1,400+ colleagues across 19 countries that are on the same important sustainability mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.

Benefits

• WORK FLEXIBLY
  • Enjoy hybrid working from our great offices, at home or abroad.
  • Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
  • Health insurance and pension plans (subject to country of employment).
  • Additional days off for significant life events
• CELEBRATE & SOCIALISE
  • Regular social events like summer and winter parties.
  • Coffee, snacks and fully-equipped kitchens.
  • Get to know our community with a monthly free Surprise Bag.
  • Paid volunteer time through our Shareback volunteering programme
  • Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

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