Senior Store Manager Onitsuka Tiger Regent Street

4 weeks ago

London, United Kingdom Asics Italia S.R.L. Full time

As a Senior Store Manager of the high fashion Global Flagship Store of Onitsuka Tiger in London Regent Street, you’ll bring the team, the brand, and the store results to a higher level. You play an essential role during fashion events and care for the store and the Onitsuka Tiger gallery. You manage a team of 30 unique talents. This is a mission-critical role in growing the Onitsuka Tiger brand to become the most iconic Japanese high fashion lifestyle brand throughout the European region.

As an experienced Store Manager, you work in close collaboration with creative, cross-functional, and growing teams within the EMEA Onitsuka Tiger in The Netherlands, and the global Onitsuka Tiger headquarters in Japan. Daily, you are in direct contact with the Commercial manager and HRBP, based in London. Together with the whole team, we bring an already profitable and sustainable business to the next level.

Our perfect fit

A people manager able to inspire and rebuild a team . Not scared of disciplinary conversations in a way that builds up the team's confidence. You are a natural leader, and people love to work for you. Besides that, you know how to communicate with the headquarters and influence the right people to ensure you have the best fashion brand experience in the store . You and your team are an example for other stores globally. You speak and live the language of (fashion) retail. You know your customers and understand how vital positive references are for our high fashion-growing brand. You feel at home in the high fashion scene, but more importantly, you are a hands on people-driven leader.

As part of Onitsuka Tiger, this is your chance to join our growing high fashion brand.

How you’ll help us

We’re looking for a seasoned Store Manager who is used to working with large teams and fast paced environments. Within your team of 30, there are 3 Assistant Store Managers, 3 Supervisors and Sales Assistants to help you. Your result fields:


To meet or exceed store sales target

  • Lead in maximizing sales and profitability through the effective management of store operations and excellent customer service.
  • Show solid commercial awareness and implement initiatives to drive sales performance.
  • Understand local market trends and competition and communicate this information to the line manager.
  • Understand and improve store performance by analysis of reports and KPIs such as conversion rate, units per transaction, and average transaction value.
  • To monitor all shop overheads, i.e. electricity, stationery, etc., ensuring budgets are adhered to maximize shop profitability.

To achieve the brand standard in customer service and selling

  • Give clear direction, advice, support, and guidance to staff, focusing on delivering the required customer service and sales standards.
  • Oversee all shop administration ensuring all head office instructions are actioned and staff fully advised of product changes and developments as necessary. To implement any promotional or training initiatives as required.

To achieve the brand standard in product presentation and merchandising

  • Give staff clear training, direction, advice, support, and guidance, focusing on delivering the required standards.
  • Ensure operational excellence is achieved in the back-of-house areas and that the store achieves compliance with policy, procedure, and legal standards.

To recruit, train, retain, and develop high-quality team members

  • Maximize the in-store use of staffing budgets, ensuring best practices regarding staffing levels and rotas.
  • Recruit, train, and develop a team of talented individuals, ensuring staff is motivated to see the store succeed and prepared continuously.
  • Minimize staff turnover by practicing the retention skills necessary to build a high-performing team that operates effectively within a motivating store climate.
  • Ensure compliance with policies and procedures

What we’re looking for

  • Extensive experience as Store Manager, Department Manager, District Manager, or Area Manager.
  • Experience with leading bigger teams, 10+ employees.
  • Living in London.
  • Fluently English speaking and writing is a must.
  • You recognize our result fields and have a proven track record.
  • Confident and empathic personality with the drive to share success as one team.
  • Experience with solving complicated Employee Relations cases.
  • Extensive experience in leading a top level of customer service in a brand retailer.
  • Intuitive communication skills, respectful, and you know how to inspire and motivate.
  • Ability to multitask

You could be the right person for this role regardless of age, nationality, religious beliefs, or gender identification. Onitsuka Tiger welcomes diversity in our people, backgrounds, and life experiences.

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