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Head of Social and Community

4 months ago

Runcorn, United Kingdom Protein Works Full time

WE ARE PROTEIN WORKS



At our Cheshire based HQ we live and breathe the full business mix – an ever-growing facility across two sites and almost 100,000sq ft. On Campus One, you’ll find everything to do with Innovation & Manufacturing of our award-winning products. Just around the corner, on Campus Two, you’ll discover everything from Sales & Marketing and Product Development to Supply Chain Planning, Finance and Customer Experience.

Oh and our vast Fulfilment Centre is there also. We ship out over 3,000 products around the world, every day, to help people achieve their health and fitness dreams, live healthier lives and make a difference.



Head of Social and Community

The Global Head of Social and Community will be the strategic lead

across all global Influencer and Social workstreams.

Critical to the role is having a very strong strategic planning

skillset, with proven experience of creating data-led social content and

Influencer Marketing strategies for a Global brand.

Be a thought leader with creative, brand and marketing teams,

providing guidance that will enable the category markets to succeed when

deploying the plans on this channel.

Creation of key influencer marketing resources, for example,

playbooks and toolkits.

This talent will also be focused on piloting new influencer

marketing and social content innovations and thinking, implementing programs

closely with the key markets, creating repeatable models and driving scale.



Who we need:


A specialist in influencer marketing and social content (4 years

of experience either at a Global agency and/or in-house),

A strategist and a thought leader that leverages their thinking

skills to develop strong strategies and POVs on Influencer Marketing and social

and anticipate where these disciplines will go.

A “doer” who wants to get stuck in to deliver tangible business

results and pioneer new marketing power models.

A collaborator who thrives on working together with different

teams and marketing specialities to execute best-in-class social and influencer

marketing strategies and plans with excellence and clarity.

With a strong business mindset focusing on what is needed to drive

impact and business results for the brand.

And a passion for purpose, to help our brands deploy a strong

purpose that will resonate within the social landscape.



Responsibilities

include:

Design & implement data-led Influencer Marketing strategies –

full year as well as brand & project-based and help define the role IM will

play in the marketing efforts of our brand

Partner with the Digital Marketing Director to lead the engagement

model transformation to fit with updated social ecosystem & its

implementation across top markets

Drive Influencer marketing plans in partnership with brand teams,

the Business Units and the local markets.

Pilot the Influencer Marketing new thinking with the key markets,

implement the influencer programs closely with them and drive scale.

Develop a clear methodology to measure (key performance and brand

metrics, KPIs etc) all social influencer campaigns and/or pilots to enable a

repeatable and consistent model across the business group.

Analyse the end of each campaign and pilot to understand the

performance, coming back to the campaign objectives and business goals, and

identifying successes and areas for improvement.


Work with the paid media team to deliver paid boosting at scale

across the business group ensuring we have the right processes in place for all

campaigns.


Provide strategic counsel when it comes to all Influencer

marketing and social content related activity.

Be responsible for training and up-skilling extended influencer

marketing team brand teams and create key brand Influencer marketing playbooks

and other related training and/or guidance resources.

Manage the influencer network of agencies with procurement that

will work with to design Influencer marketing and social media plans and

support markets in identifying their local network of agencies.

Brief and work with agencies as needed to execute – with clarity

on the R&R between in- house team and agencies.

Identify local best practices and turn them into repeatable models.



Key Skills


Strategic thinking and planning.

Excellent Senior Stakeholder management with proven experience

within a large organisation or large agency.

Strong data analytical mindset and analytics understanding, with

experience of social listening, analytics, and community management tools,

(e.g., Brand Watch, Traackr etc)

Social Influence & channel management & in-depth knowledge

of the Influencer marketing and social media landscape, knowing how to build,

maintain, and evaluate influencer and social content across all social channels

including the new emerging channels.

Excellent presentation skills

Clear understanding of the requirements and demands of an

international role.

Understands the dynamics of building influencer communities, paid

& earned, and managing relationship-based models across both.

Strong project management skills: Proven ability to oversee and

track multiple projects with various due dates and varying requirements and

priorities in a highly challenging environment.

Paid social knowledge is critical.

Good influencing skills and strong proven networking abilities.

Team player. Keeps a balance between personal accountability and

delivery through teamwork.