Senior Sales Executive, Big Feastival

3 weeks ago

London, United Kingdom IMG Full time

Who We Are:

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.


Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.


What You'll Do:

The Arts & Entertainment division of IMG owns and runs some of the UK’s biggest festivals and events, from Big Feastival, Taste of London, Hampton Court Palace Festival, Hyde Park Winter Wonderland and Glide at Battersea Power Station. We are looking for an experienced salesperson to join our team to sell brand activations and partnership packages for Big Feastival. Big Feastival is a family, food, drink, and music festival held on Alex James’ Farm in The Cotswolds over the August Bank Holiday weekend, which attracts over 70,000 people over the 3 days.


The Senior Sales Executive will focus on maximizing revenue to meet or exceed targets for their assigned shows. They will be responsible for selling stand packages within the Culinary portfolio and providing clients with efficient and professional customer care. In addition, the successful candidate will have a passion for live events and have sales experience, as they will play a key role in supporting both the Taste of London and Hampton Court Palace festivals.


Key Responsibilities and Accountabilities

  • Maximise all potential revenue to achieve/exceed event targets.
  • Ability to meet deadlines and work under pressure.
  • Achieve and maintain high activity (over 40 dials a day – 5 effective calls)
  • Achieve agreed weekly and monthly sales targets
  • Arrange and attend meetings with potential new clients
  • Proactively lead source from all other mediums
  • Maintain, develop and manage sales database including record of key contacts and sales communication
  • Work closely with members of the sales team to develop ideas and approaches
  • Report on sales activity and sales results on demand
  • Contribute ideas to develop the event – read industry press, exploit knowledge to spot new opportunities.
  • Ability to manipulate/translate visitor-marketing strategies/plans into exhibitor sales benefits.
  • Maintain and update floor plan.
  • Ability to write sales mailers to the database
  • Liaise with other internal departments/functions – marketing, operations, conferences, accounts, PR etc.
  • Ability to act confident and articulate in meetings and at networking events
  • Ensure re-booking process is implemented to achieve required targets
  • Retain integrity of events by adhering to set processes and maintaining high yield
  • Develop an in depth understanding of the market landscape
  • Contribute ideas to develop the event – read trade press, knowledge to spot new opportunities
  • Execute a consistent and well thought out sales communication schedule
  • Able to take a brief, manage your own agenda and deliver on it without the need for reminders
  • Ensure all agreed processes are adhered to and implemented with excellent attention to detail
  • Create a customer care programme to maintain strong relationships, ensures excellent on site deliver and drives show loyalty


Key Results Areas:

  • All personal targets are achieved and exceeded
  • All lead show targets are achieved and exceeded
  • All communication is answered within the agreed timeframes
  • All clients have a dependable and personal service
  • All development responsibilities are delivered to set performance targets
  • You are an active contributor to the entire sales team
  • Creative thinker, able to enhance the event content through unique ideas and develop sponsorship-level client relationships
  • Comprehensive knowledge of the campaign with weekly and monthly accurate sales forecasting


You Have These:

  • Demonstrable/established experience in sales/ event sales
  • Minimum of 3 years sales experience, ideally in event sales
  • High IT competency; knowledge and experience of all Microsoft Office programmes
  • Good telesales experience and results
  • Experience of sales planning
  • Organised with high attention to detail
  • Excellent communication skills both written and verbal
  • Commercially aware yet customer focused
  • Able to work and deliver under pressure
  • Ability to deliver results through others
  • Initiative and solution led thinking


Working Conditions:

Permanent, Chiswick Park

Mon-Fri, 35hours per week


Unusual Challenges or Circumstances e.g. shift(s)/ unsocial hours/ travel etc

  • Regular weekend work where you may be required to travel to events in line with the Arts & Entertainment portfolio, including Big Feastival, Taste of London, Hampton Court Palace festival.
  • Outside of event travel, there will be a requirement to travel for meetings as part of the role.
  • longer hours might be required in the lead up to events


Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.


Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

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