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Marketing Specialist

4 weeks ago

Reading, United Kingdom iRecruit Partners Ltd Full time

My client is a small, growing, fun organisation with a passion for finding the right candidates to fit in with their unique and energetic company culture. If you wish to have a direct impact on the growth of a business and to have the opportunity to work in line with your personal interests whilst achieving a rapid personal development, then we would love to hear from you


They specialise in audio and video solutions to suit their clients with a predominantly corporate database. With over 20 years of experience in an ever-evolving industry, they primarily offer video conferencing solutions, digital signage, LED video wall systems, and service contracts.

Due to continued success, they are looking to recruit a Marketing Specialist based in the UK to join their existing team.


Job brief

They are looking for an enthusiastic Marketing Specialist to help them in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp consumer behaviour trends and generate creative ideas. You should also be well-versed in specialised marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help their reputation and growth.

The individual will be tasked with starting a new Google AdWords and LinkedIn programme to add net new business leads from our website and social media feeds.

Responsibilities

  • Conduct market research to find answers about consumer requirements, habits and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaise with external vendors to execute promotional events and campaigns
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned

Requirements and skills

  • Proven experience as marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • BSc/BA in marketing, communications or equivalent