Digital Marketing Manager
3 weeks ago
At BIMM University, we're more than just an educational institution; we're a vibrant community dedicated to nurturing creativity and empowering students to reach their full potential. With campuses across the UK, Ireland, and Germany, we offer a diverse range of courses in modern music, performing arts, filmmaking and creative technology. Our commitment to excellence in creative arts education sets us apart, providing students with the knowledge, skills, and opportunities they need to succeed in their chosen fields.
About the Role
As the Digital Marketing Manager (Email, CRM, and E-commerce) at BIMM University, you’ll lead innovative strategies to enhance student recruitment, retention, and engagement. This role is pivotal in ensuring our marketing efforts are data-driven, personalised, and aligned with institutional priorities. You’ll also support the promotion of short courses and other revenue-generating programs, playing a key role in our broader marketing strategy.
What You'll Do
- Develop and implement an integrated digital marketing strategy focusing on email marketing, CRM-driven campaigns, and e-commerce optimisation.
- Lead the creation and execution of email marketing campaigns using automation, segmentation, and personalisation to maximise engagement.
- Collaborate with the Admissions team to leverage CRM data for targeted campaigns, ensuring a seamless customer journey.
- Enhance e-commerce content and functionality to drive transaction values, bookings, and engagement, while monitoring and reporting performance metrics.
- Oversee the email marketing calendar to ensure alignment with university-wide events and campaigns.
- Provide strategic leadership and expert guidance in email communications across departments, fostering strong stakeholder collaboration.
- Analyse performance data to evaluate the ROI of campaigns and continuously optimise strategies.
- Manage and develop the Email Marketing Coordinators, ensuring a high-performing team.
- Ensure compliance with GDPR and industry standards in all email marketing activities.
What You'll Bring
- A degree in a relevant subject or significant professional experience in marketing or communications.
- Proven expertise in developing and leading digital marketing strategies with a focus on email, CRM data utilisation, and e-commerce.
- Exceptional copywriting and editing skills with the ability to tailor content to diverse audiences while maintaining brand consistency.
- Strong leadership experience with a track record of managing and developing teams.
- Proficiency in Dotdigital or similar email marketing platforms, including advanced features such as automation and segmentation.
- Experience with A/B testing, campaign optimisation, and data analysis to improve performance.
- Design proficiency with tools like InDesign and Adobe Creative Suite to guide the visual elements of email campaigns.
- Outstanding interpersonal skills to build effective relationships with internal and external stakeholders, including senior staff and external agencies.
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