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Marketing Automation Manager

3 months ago

London, United Kingdom Broster Buchanan Full time

MARKETING AUTOMATION MANAGER



I'm working with a London based brand who are looking to a B2B Marketing Automation Manager to join their team. You will drive demand generation, campaign optimisation and increase the lead conversion. This is a key role within the marketing team and your expertise is essential for continuous improvement and growth of the company


Key Requirements:

  • Drive the implementation, integration and maintenance of the CRM system and marketing automation tools (Salesforce, Pardot, Hubspot)
  • Create and manage the automated marketing campaigns- email marketing, lead growth and segmentation
  • Optimise workflows in the automation platform
  • Analyse performance of the campaigns and make recommendations for future improvement
  • Work with the sales team to optimise lead conversion rates
  • Ensure all data is accurate going into the marketing systems
  • Track the marketing metrics and KPIs to ensure future improvement
  • Work with the wider marketing team and advise on best practice for marketing tech and automation tools
  • Ensure compliance with data privacy regulations and data governance policies


Experience Required:


  • Previous experience in a marketing automation role is essential
  • Experience with Salesforce
  • Experience with automation platforms- Pardot, Hubspot
  • Knowledge of data analysis tools and software (Google Analytics, Tableau)
  • Strong Excel skills. Able to work with large data sets
  • Turn data into marketing insight to improve marketing campaigns
  • Able to optimise marketing process and campaigns based on the data
  • Experience with A/B testing and campaign analysis
  • Able to create and drive marketing automation strategies
  • Strong written and verbal communication skills
  • A willingness to collaborate


Salary and benefits:

  • Up to £70,000
  • Pension
  • Healthcare
  • Flexible working
  • Much much more- apply to here more