Marketing Manager

2 weeks ago


Milton Keynes, United Kingdom Mainmark Full time

About the Role


The Marketing Manager will lead the company’s marketing efforts, with a strong emphasis on digital marketing and events, to promote our specialist geotechnical services across the UK and Ireland. This role includes developing a comprehensive marketing strategy, managing digital campaigns, enhancing brand reputation and coordinating events to support business growth. You will play a key role in raising brand awareness, generating leads and delivering impactful marketing campaigns.


Key Responsibilities


  • Develop and implement a digital-first Marketing Plan and Budget that is aligned with business objectives.
  • Lead the redevelopment and continuous improvement of the company website, ensuring it functions as a lead-generation and brand-awareness tool.
  • Manage all aspects of digital marketing, including SEO, PPC, social media campaigns, email marketing and website content updates.
  • Plan and execute events, including trade shows and other promotional activities, to showcase our brand and services.
  • Create high-quality, engaging content for digital and print, such as blogs, case studies, videos and promotional materials.
  • Develop and maintain relationships with external agencies, suppliers and partners to ensure successful campaign delivery.
  • Support new products or territories with targeted marketing campaigns and promotional strategies.
  • Collaborate with the Sales team to optimize lead generation and improve conversion rates.
  • Track and analyse the performance of marketing activities, providing actionable insights and ensuring strong ROI.


Required Skills and Experience


  • Advanced digital marketing skills, including expertise in SEO, PPC, social media management, Google Analytics and email marketing platforms.
  • Proficiency in design software such as Adobe Illustrator, Photoshop and video editing tools.
  • Demonstrable experience of successfully developing and implementing marketing plans that integrate digital, PR and events.
  • Proven expertise in developing and executing marketing plans and campaign budgets.
  • Strong photography skills, with experience producing marketing materials and content.
  • Thorough understanding of B2B and B2C marketing principles and strategies.
  • Excellent analytical skills, with the ability to measure performance, track ROI and make data-driven decisions.
  • Proactive approach to self-learning and staying informed on marketing trends, industry developments and new technologies.


Company Values


  • Visionary
  • Protective
  • Professional
  • Inclusive
  • Collaborative
  • Inventive



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