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Digital Marketing Executive

1 month ago


Edinburgh, United Kingdom Toolden Full time

Company Description

Toolden is a rapidly growing supplier of Power Tools and accessories in the UK. Its focus is on cost-effective solutions and efficient delivery for the best shopping experience. Founded by a team with over 50 years of industry experience, Toolden partners with major manufacturers to offer the highest-quality tools in the UK.

Role Description


We are recruiting for a Digital Marketing Executive who is looking for the next step in their career to join our dynamic digital marketing team.

Do you have the passion and ambition to work in a fast-paced digital environment within the professional tools and home improvement sectors? Can you create and manage multiple campaigns across a variety of digital platforms?

As our Digital Marketing Executive, you will be responsible for all day-to-day digital activity for our websites and marketplaces. The role will focus on content creation and optimization, Social Media, and Email Marketing.


Responsibilities

· Optimise the website content daily by improving existing landing pages and categories.

· Data Formatting and Processing.

· Provide online sales analysis, prepare sales and traffic reports and ensure all information, including product data and website content is current and up to date.

· Design content strategies based on competitive landscape, SEO research, trends, and insights.

· Monitor, analyse and report back on the performance.

· Use digital tracking tools to provide insights, performance data and analysis.

· Work closely with our wider team to ensure a cohesive digital approach.

· Understand SEO and its commercial impact.



Essential Skills


· Experience of strategic and operational SEO management and optimisation, including content, on-site, outreach and technical SEO strategies.

· Ability to understand and execute core SEO best practice, with proven experience in successful SEO campaigns.

· Knowledge of SEO Tools, including Google Search Console, Google Analytics SEMrush/Ahrefs, Screaming Frog, Semrush

· Expert in Google Analytics and other analytics tools.

· Solid understanding of various Content Management Systems (CMS).

· Excellent written and spoken skills with the ability to confidently communicate strategy plans to clients, colleagues, and external agencies.

· Data driven mindset with the ability to work both independently and as part of a team.

· The ability to analyse performance and act on opportunities.

· Aptitude for problem-solving and lateral thinking

· Meticulous attention to detail

· Fantastic time management with the ability to work to deadlines and ensure workflow management.

· Experience running Digital PR and/or link building campaigns.

· Basic web development knowledge (HTML and CSS knowledge beneficial)

· Experience with Microsoft Excel.

· Basic experience with Adobe Photoshop


What You Get from Us


· Competitive salary

· Team incentives and outings

· Matched contribution pension scheme

· 28 days paid holiday

· Staff discount on Toolden products


Closing Date: 5th of August 2024