Web & SEO Specialist

2 weeks ago

Glasgow, United Kingdom Denholm Associates Full time

Are you a digital expert with a passion for crafting exceptional online experiences? We are seeking a dynamic Web and SEO Specialist to support the implementation of our client’s global communications strategies for the corporate brand and extensive portfolio of spirits, across both domestic (UK) and international markets.


As a key member of the digital and communication team, you will be the technical lead for all things related to websites, connected digital platforms, and apps, continuously improving the user experience for the group. Your expertise will drive the upper funnel content and link acquisition strategies, making a visible impact by leading the evolution and delivery of the SEO strategies to attract and engage target audiences.


Main Responsibilities

SEO

  • Take ownership of all websites, connected digital platforms, and apps, ensuring continuous improvement from both user experience and conversion perspectives.
  • Develop comprehensive SEO strategies tailored to the specific needs and objectives of each brand.
  • Conduct in-depth keyword research to identify valuable search terms and trends relevant to brand categories.
  • Implement on-page optimisation techniques, including meta tags, headers, content optimisation, and internal linking, to improve website visibility and user experience.
  • Manage off-page optimisation efforts such as link building, guest blogging, and influencer outreach to increase domain authority and organic traffic.
  • Collaborate with content creators to develop SEO-friendly content strategies aligned with brand goals and industry best practices.
  • Report on key SEO metrics using tools such as Google Analytics, Google Search Console, and third-party SEO software.
  • Act as the main point of contact for the brand marketing team regarding SEO initiatives, providing regular updates, insights, and recommendations.
  • Stay abreast of industry trends, algorithm updates, and best practices in SEO to continually improve campaign performance and maintain competitiveness.

Websites, Connected Digital Platforms, and Apps

  • Lead the strategy for our brand-owned platform ecosystem.
  • Manage Visitor Centre (VC) Online Booking Systems and provide support to our VC team as required.
  • Oversee the ongoing development of brand-owned apps.
  • Train internal teams to use the CMS for websites/booking systems as appropriate.
  • Serve as the go-to person for queries on our brand-owned online platforms, guiding internal audiences on best practices and knowledge sharing.
  • Support Channel Marketing and Sales teams in the management, design, and optimization of marketplaces (Amazon, eBay) as required.

Email Marketing

  • Execute and optimize email marketing campaigns to promote products, offers, and events.
  • Develop engaging email content, including copywriting, designing, and testing to maximize open and click-through rates.
  • Utilize customer data to segment email lists and personalize content for targeted campaigns.
  • Conduct A/B testing, scheduling, and analysis of email campaigns.
  • Explore new features and tools to enhance our current capabilities.

This is an exciting opportunity for an SEO expert to broaden their reach with a globally renowned premium spirits business. Get in touch if this sounds like the next step in your career that you’ve been looking for.

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