CRM Specialist

3 weeks ago

London, United Kingdom Walker & Sloan Ltd | Certified B Corp Full time

Walker and Sloan are proud to be working closely with a top 25 marketing agency within the UK. Due to some great growth they are looking to appoint a CRM Specialist to the team on a full time basis.


Salary - Up to £70k


JOB OVERVIEW

We are seeking a CRM Specialist with a real passion for customer experience and data-driven marketing. You’ll be involved in cross-channel delivery including email, CRM, automation, SMS, customer journey mapping and data segmentation for our clients. You’ll own end-to-end management, production, delivery and analysis of all BAU Campaigns. Working with the Junior CRM Specialist and CX Executives you’ll ensure emails and SMS campaigns are delivered on time, error free and in line with the overall strategy.


With the support, guidance and validation of the Head of Customer Experience, you’ll be continually learning new skills and putting them into practice. You’ll also have the opportunity to attend external training such as Dot live’s and Klaviyo Partner Days.


JOB DESCRIPTION

You’ll be one of our go-to team members for providing advice and expertise on all areas of Customer Experience. Working closely with the Head of Customer Experience you’ll help to develop and implement world-class strategies for our key accounts.


KEY RESPONSIBILITIES


CRM DELIVERY

  • You’ll comfortably lead customer journey sessions, build the map and outputs and present them back to the client
  • Manage client content plans, ensuring they are up to date and that the content recommended is aligned with the client's strategy
  • You’ll oversee and own end-to-end management, production, delivery and analysis of all BAU Campaigns (Email & SMS). This means everything from the initial brief to content, targeting, data selection, campaign deployment and reporting
  • To support the growth of the Customer Experience service line, you’ll identify opportunities for our existing clients and support on new business


TEAM SUPPORT

  • You’ll support CX Executive training & Junior CRM Specialist Training and work with the Junior CRM
  • Specialist and CX Executives to ensure all clients have a developed BAU strategy alongside their business goals and overarching strategy
  • To build internal relationships, you’ll liaise with Marketing Managers/Account Directors predominantly about testing strategies and the performance of email marketing campaigns


DEDICATED TO YOUR CRAFT

  • As a specialist, you’ll confidently and independently be able to use and audit tools/platforms such as Mailchimp, Hubspot, Klaviyo and Dotdigital
  • You’ll understand the key features of a loyalty scheme and can navigate LoyaltyLion


Job Description

  • Your R&D focuses on getting more out of Customer Data, you'll focus on explicit and implicit profiling, building complex segments and automations. You'll also develop your understanding of data protection policies.
  • To ensure we’re continually learning from our client’s databases, you’ll ensure we are implementing explicit and implicit profiling methods in BAU communications
  • Obsessed with data and performance, you’ll dive into customer, campaign and channel data, identifying opportunities to target new customer segments to drive a desired behaviour and to inform and evolve the direction of the BAU strategy
  • Develop test strategies for BAU campaigns across lifecycle groups, including A/B/MVT testing that optimises the performance of our campaigns
  • You’ll ensure our BAU campaigns are segmented and are highly personalised and innovative communications that make an impact on the customers you target
  • As a specialist, you’ll be able to build segments (2-3 dimensional) segments unaided and will be able to build in-depth automation series


TYPICAL WEEK

● 50% - Hands-on CRM Delivery

● 20% - Client strategies and new business audits/pitches

● 20% - Training, mentoring and R&D initiatives

● 10% - Client communication, internal collaboration


ROLE METRICS

● 70% billable utilisation

● 100% of clients exceeding email KPI targets for accounts managed

● 100% of emails sent, on time, each week

● £3,000 worth of opportunities raised per month

● 80% Client NPS on accounts worked on


SALARY RANGE

Up to £60,000 depending on experience and location


QUALIFICATIONS & EXPERIENCE

  • Highly analytical and KPI-driven, with excellent communication skills and exceptional attention to detail
  • Understanding of key CRM principles and best practices whilst adhering to GDPR guidelines
  • Experience in delivering email/CRM campaigns across the customer lifecycle
  • Experience with our existing Tools stack including Mailchimp, Hubspot, Klaviyo and Dotdigital
  • You have established an emerging personal brand within the Customer Experience industry. You contribute to social media discussions on thought leadership and engage with industry practitioners. You leverage training and conferences to not just learn from speakers but also connect with agency partners and industry contacts.
  • A good understanding of general marketing principles and channels with a focus on customer communications through digital channels
  • Passion for data-driven marketing and customer-first experiences
  • 3-5 years of experience in similar CRM roles
  • Agency experience would be beneficial

  • CRM Loyalty Specialist

    6 days ago

    London, Greater London, United Kingdom Reed Specialist Recruitment Full time

    Reed Specialist Recruitment is working with a leading consumer business in Bracknell to find a skilled CRM professional who can drive the success of their loyalty programme.About the RoleWe are looking for an experienced CRM Executive to join our client's team as a CRM Loyalty Manager. The ideal candidate will have a strong understanding of customer...

  • CRM Specialist

    6 months ago

    London, United Kingdom Australasian Recruitment Company Full time

    **CRM SPECIALIST** *** **CRM SPECIALIST ROLE**: - Being responsible for creating engagement campaigns for the UK customer lifecycle, including automated comms, promotions, and seasonal campaigns - Creating detailed customer journey flows with actionable trigger points to drive conversion and engagement - Overseeing the seasonal calendar for engagement...

  • CRM Specialist

    5 months ago

    London, United Kingdom British American Tobacco Full time

    **BAT is evolving at pace - truly like no other organisation.** **To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!** **BAT UK** **IS LOOKING FOR A** **CRM SPECIALIST** **SENIORITY LEVEL**:Management **FUNCTION**: C&CE **SUB FUNCTION**: GCE - CX...

  • CRM Specialist

    3 weeks ago

    London, United Kingdom Walker & Sloan Ltd | Certified B Corp Full time

    Walker and Sloan are proud to be working closely with a top 25 marketing agency within the UK. Due to some great growth they are looking to appoint a CRM Specialist to the team on a full time basis.Salary - Up to £70kJOB OVERVIEWWe are seeking a CRM Specialist with a real passion for customer experience and data-driven marketing. You’ll be involved in...

  • CRM Specialist

    2 weeks ago

    London, United Kingdom Walker & Sloan Ltd | Certified B Corp Full time

    Job Description Walker and Sloan are proud to be working closely with a top 25 marketing agency within the UK. Due to some great growth they are looking to appoint a CRM Specialist to the team on a full time basis. Salary - Up to £70k JOB OVERVIEW We are seeking a CRM Specialist with a real passion for customer experience and data-driven marketing....

  • CRM Migration Specialist

    2 weeks ago

    London, United Kingdom CV-Library Full time

    CRM System Specialist Fully Remote Initial 3-month contract £550 - £600, Inside IR35 We're recruiting on behalf of an IT Services Provider who are looking for a CRM System Specialist to work on a critical migration project across their salesforce/HubSpot CRM system. As a CRM System Specialist, you will be responsible for: Help lead the...

  • CRM Specialist

    6 months ago

    London, United Kingdom YOOX NET-A-PORTER GROUP Full time

    CRM Specialist Net-a-Porter / Mr Porter YOOX NET-A-PORTER GROUP is the world leader in online luxury and fashion that comprises a complete luxury retail ecosystem. The Group sells directly to customers globally through its own family of multi-brand online shops NET-A-PORTER, MR PORTER, YOOX and THE OUTNET. The Group’s Online Flagship Stores Division...

  • CRM Support Specialist

    4 weeks ago

    London, Greater London, United Kingdom Cumming Group UK & Europe Full time

    CRM Support & Training Specialist RoleWe are seeking a skilled CRM Support & Training Specialist to join our team at Cumming Group UK & Europe. The successful candidate will be responsible for providing first-line support for end users of Cumming's Dynamics 365 Sales, as well as conducting training sessions for new and existing users.Key...

  • Senior CRM Specialist

    4 weeks ago

    London, Greater London, United Kingdom Jamie Miller Recruitment Full time

    We are seeking a Senior CRM Specialist to lead our CRM function and drive improvements across CRM performance.The ideal candidate will have a proven track record of managing retention and CRM programmes and database management.The CRM Manager will be responsible for specifying, communicating, and measuring against key CRM KPIs, creating and enhancing...

  • CRM Manager

    4 weeks ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    A financial services provider based in London is recruiting a CRM Manager to design and implement the CRM / cross-sell strategies for the defined geography.Responsibilities:Manage Salesforce Marketing Cloud platform, ensuring platform operates at efficiently as possibleConduct regular review meetings with partners, ensuring alignment on goals and...

  • CRM Manager

    1 month ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    A financial services provider based in London is recruiting a CRM Manager to design and implement the CRM / cross-sell strategies for the defined geography.Responsibilities:Manage Salesforce Marketing Cloud platform, ensuring platform operates at efficiently as possibleConduct regular review meetings with partners, ensuring alignment on goals and...

  • CRM Manager

    1 month ago

    London,, UK, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    A financial services provider based in London is recruiting a CRM Manager to design and implement the CRM / cross-sell strategies for the defined geography.Responsibilities:Manage Salesforce Marketing Cloud platform, ensuring platform operates at efficiently as possibleConduct regular review meetings with partners, ensuring alignment on goals and...

  • CRM Manager

    1 month ago

    london, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    A financial services provider based in London is recruiting a CRM Manager to design and implement the CRM / cross-sell strategies for the defined geography. Responsibilities: Manage Salesforce Marketing Cloud platform , ensuring platform operates at efficiently as possible Conduct regular review meetings with partners, ensuring alignment on goals and...

  • CRM Campaign Specialist

    1 week ago

    London, Greater London, United Kingdom Lorien Full time

    **Job Summary:**Lorien is looking for a talented CRM Campaign Specialist to join our marketing team. The successful candidate will have a strong background in CRM and email marketing, with a proven track record of delivering successful campaigns. As a key member of our team, you will be responsible for managing the strategy and delivery of our CRM campaigns,...

  • CRM Manager

    4 weeks ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Job Description A financial services provider based in London is recruiting a CRM Manager to design and implement the CRM / cross-sell strategies for the defined geography. Responsibilities: Manage Salesforce Marketing Cloud platform , ensuring platform operates at efficiently as possible Conduct regular review meetings with partners, ensuring alignment on...

  • CRM Systems Specialist

    1 month ago

    London, Greater London, United Kingdom Blue Legal Full time

    A leading international law firm, Blue Legal, is seeking a CRM Systems Specialist to join their London office. This role will support the implementation of the firm's new CRM system, and long-term strategic projects to improve user engagement and behavior.The Responsibilities:Communicate with users to understand requirements and suggest potential solutions...

  • Dynamic CRM Specialist

    3 weeks ago

    London, Greater London, United Kingdom Pearson Carter Full time

    We are seeking a highly skilled Dynamics 365 CE CRM specialist to join our dynamic team at Pearson Carter. The successful candidate will play a pivotal role in analysing business processes, gathering and eliciting requirements, identifying areas for improvement, and implementing CRM solutions that enhance overall operational efficiency and customer...

  • Senior CRM Specialist

    1 week ago

    London, Greater London, United Kingdom MeetFrank Full time

    Job OverviewThis role is perfect for someone who loves videogames and has experience with CRM. You will lead large-scale strategic marketing projects from concept to execution and report on key KPIs.As a Senior CRM Specialist, you will work within the Consumer Marketing team to deliver and optimize a world-class experience to our players by briefing,...

  • CRM Data Specialist

    1 month ago

    London, Greater London, United Kingdom Blue Legal Full time

    Job Summary:We are seeking a skilled CRM Data Specialist to join our team at Blue Legal. The successful candidate will be responsible for ensuring the quality and integrity of data stored in our customer relationship management system, InterAction.Key Responsibilities:Improve the quality and depth of data held in our CRM database for marketing and business...

  • Technical CRM Automation Specialist

    1 week ago

    London, Greater London, United Kingdom DELIVEROO Full time

    Job SummaryWe are seeking a highly skilled Technical CRM Automation Specialist to join our Central CRM team at Deliveroo. This is an exciting opportunity to develop custom CRM solutions, support data infrastructure, and work with stakeholders to create and implement test strategies.About the RoleAs a Technical CRM Automation Specialist, you will be...