E-CRM Specialist
2 months ago
SENIOR ECRM SPECIALIST
SALARY UP TO £45,000
NORWICH - 2 DAYS A MONTH
The Company
This is a D2C Health-tech company
THE ROLE
As an Senior E-CRM Specialist, you can expect to be involved in the following:
- Develop and implement a comprehensive eCRM strategy aligned with the business objectives and focused on developing the membership lifecycle
- Create and maintain a detailed communications marketing calendar, broken down into promotional, campaign and retention initiatives
- Design and execute segmented email campaigns
- Deliver the creation of engaging and persuasive content
- Analyse campaign performance metrics, such as open rates, click-through rates, and conversation rates to identify trends and optimisations
- Conduct a continuous programme of A/B testing to optimise channel, content, design, and delivery times for maximum impact
- Generate insights to maintain dashboards to support the ongoing data-driven recommendations for future campaigns and strategies
Your Skills And Experience
- Previous experience marketing in a B2C or subscription-based environment
- Proven experience in developing and executing successful email marketing campaigns
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
- Proficiency with email marketing platforms (e.g Klaviyo, Mailchimp, Hubspot) and CRM systems
- Strong understanding of customer behaviour and engagement
How To Apply
To express your interest, send your CV to Valentine by clicking the apply button below
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