E-CRM Specialist

2 months ago


Norwich, United Kingdom Harnham Full time

SENIOR ECRM SPECIALIST

SALARY UP TO £45,000

NORWICH - 2 DAYS A MONTH

The Company

This is a D2C Health-tech company

THE ROLE

As an Senior E-CRM Specialist, you can expect to be involved in the following:

  • Develop and implement a comprehensive eCRM strategy aligned with the business objectives and focused on developing the membership lifecycle
  • Create and maintain a detailed communications marketing calendar, broken down into promotional, campaign and retention initiatives
  • Design and execute segmented email campaigns
  • Deliver the creation of engaging and persuasive content
  • Analyse campaign performance metrics, such as open rates, click-through rates, and conversation rates to identify trends and optimisations
  • Conduct a continuous programme of A/B testing to optimise channel, content, design, and delivery times for maximum impact
  • Generate insights to maintain dashboards to support the ongoing data-driven recommendations for future campaigns and strategies

Your Skills And Experience

  • Previous experience marketing in a B2C or subscription-based environment
  • Proven experience in developing and executing successful email marketing campaigns
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
  • Proficiency with email marketing platforms (e.g Klaviyo, Mailchimp, Hubspot) and CRM systems
  • Strong understanding of customer behaviour and engagement


How To Apply

To express your interest, send your CV to Valentine by clicking the apply button below


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