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Digital Marketing Executive

2 months ago

Leicester, United Kingdom HAYS Full time

Job title: Digital Marketing Executive

Location: Leicester area

Reporting to: Marketing Manager

Position type: Permanent, 37.5 hours p/w

Hybrid working

Salary: £32,000


Looking for:


We’re seeking a Digital Marketing Executive to be a vital part of our fantastic marketing team. You'll collaborate with a talented graphic designer, Marketing Executive, and report to our Marketing Manager. Our workplace culture is friendly, fun, and professional, encouraging open communication, knowledge sharing and idea creation.


About the company:


Financial firm that has been committed to simplifying insurance and tax for contractors and freelancers with a range of tailored services.


Job purpose:


Being the champion for digital marketing activity, planning, creating and executing campaigns. Maintaining current relationships and seeking new opportunities to grow the business in line with objectives.


Key Responsibilities:


  • Manage and execute marketing campaigns to drive brand awareness and lead generation.
  • Analyse market trends and competitors and develop social plans based on this insight.
  • Create engaging content for various marketing channels.
  • Responsible for social media, planning, creating and executing plans to support business objectives.
  • Monitor and report on marketing metrics such as impressions and engagement.
  • Update the website as and when required to support with marketing campaigns and wider company needs.
  • Work closely with the eCommerce team on projects and campaigns to support new business growth.


Skills and experience:


Essential


  • Understanding of digital marketing concepts and performance metrics.
  • Proficiency with analytical tools such as Google Analytics.
  • Experience with pardot software or equivalent
  • Strong analytical skills and a keen eye for detail.
  • Excellent communication and teamwork abilities.
  • Excellent time management skills to handle multiple projects simultaneously.
  • Proficiency in English with strong written and verbal communication skills.


Desired


  • Financial services experience
  • Pardot / Salesforce experience
  • Sitecore