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Country Digital

2 months ago

Cirencester, United Kingdom SOCOMEC U.K. LIMITED Full time

Role Purpose


The Digital & Communication Marketing Executive is responsible for brand & offer awareness and for generating high quality customer leads within the company’s country by:


  • Designing & executing the country Communication Strategy & Planning, aligned with Performance plan
  • Managing and deploying country multi-media and multi-channel Campaigns (digital, press, events)
  • Localising and managing contents for country campaigns
  • Managing the effectiveness of the country website
  • Supporting sales managers, sales teams and if relevant, partners, in marketing activities.


Design & execute the country Communication Strategy & Planning


  • Communication plan proposal for Brand & Offer awareness and for generating high quality customer leads, in support of Performance plan, with measurable goals.
  • Monitor Progress & achievement
  • Propose and manage the country communication budget


Manage and deploy country multi-media and multi-channel Campaigns (digital, press, events)


  • Activate the relevant marketing action & media to reach targeted audiences (customers, prospects, stakeholders, etc) and convert into Sales enquiry and/or strong brand equity based on Digital & Communication programs.
  • Define and implement media campaigns: Digital, Emailing, social media, press
  • Manage Newsletter if relevant
  • Organise events: exhibition, external product launch, webinars, customer events, corporate events & manage or support tools creation (doc, panels, invitation).
  • Maximise the Digital Customer engagement, interaction, nurturing, conversion, and retention throughout the lifecycle of customer journey.


Localize and manage contents for country campaigns


  • Adapt & manage sales tools and communication contents that catch the audience’s attention and integrate effective call to actions to ensure the campaign’s return on investment.
  • Manage printed & digital sales tools dedicated to distributors
  • Manage local communication agency if needed


Manage the effectiveness of the country website


  • Contribute to the management of the country website to maximize visitors experience and value proposal throughout customer’s journey.
  • Manage local contents, publish local news and events.
  • Be accountable of the country website performance; maximize the traffic and continuously improve the website performance


Experience Required


  • Must have a strong marketing, communications and digital marketing background
  • Master’s degree in marketing and communication and 3 years of experience in a B2B industry, ideally with technical products.
  • The knowledge of the customer profiles in the electrical market is a plus.