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London, United Kingdom The LEAD Group Full time

Our client is seeking a talented and dynamic Marketing, Social Sales, and Lead Generation executive to join their team. This multifaceted role is crucial to the company's growth, as it involves the creation and execution of marketing campaigns, driving sales initiatives, generating high-quality leads, and leveraging social media and social selling techniques to expand their customer base. It’s an excellent way to ignite your sales and marketing career.


Responsibilities

1. Marketing Campaign Execution:

  • Devise robust marketing and social selling campaigns aimed at driving sales leads and boosting visibility for their digital products.
  • Craft compelling marketing communications to promote B2B virtual roundtables, employing a mix of email, phone outreach, and social media.


2. Social Media Engagement:

  • Create and maintain an active and engaging social media presence.
  • Utilize social media outreach, advertising, and sponsored content to engage with potential customers.


3. Sales and Customer Engagement:

  • Identify potential customers on social media, reach out, and set appointments for the sales team to follow up.
  • Address customer inquiries on social media platforms.


4. Lead Generation:

  • Utilise social media channel to attract potential customers and qualify leads based on their readiness to make a purchase.
  • Sustain a strong lead generation pipeline by consistently identifying and nurturing leads.


5. Data Analysis and Reporting:

  • Generate regular reports on performance of marketing campaigns and offer insights for decision-making.
  • Utilize CRM software and other tools to analyse data, monitor leads and sales opportunities.


Qualification and Required Skills

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in marketing and lead generation.
  • Proficiency in using CRM software, marketing tools, and social media management platforms.
  • Excellent communication and interpersonal skills
  • Self-motivated with the ability to work independently and as part of a team.


This is a hybrid role; candidate must be able to commute to their office in London, 2 days a week. The role offers a competitive salary, and benefits such as a contributory pension scheme. A great opportunity for a successful candidate to join a company with ongoing career progression and a great working culture.