Head of Product, Growth, Retention
4 weeks ago
#Ownership
We're seeking an exceptional Head of Product with expertise in customer retention for an exciting role that combines Product Management and Retention Marketing. In this position, you'll lead a team of three Senior Product Managers, driving roadmaps, strategy, and product delivery to address key challenges within PerfectDraft.
At Budweiser Brewing Group, dreaming big is what we do. Brewing the worlds most loved beers, building iconic brands like Budweiser and Stella Artois, crafting meaningful moments are what inspire us.
PerfectDraft is the ultimate home Beer experience and is at the forefront of e-commerce, technology, and brewing. Our machine cools beer to a perfectly chilled consistent temperature. There are more than 40 beers available to serve with PerfectDraft from craft beers to Belgian Classics, Classic German Lagers to fruity brews. All served how the brewer intended.
Were a team of passionate owners who arent afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So lets take on the challenge together.
Cheers to dreaming big
The Role:
The successful candidate will oversee the entire customer journey on PerfectDraft, ensuring efficient traffic conversion, effective onboarding of new customers, and prevention of churn. This includes spearheading our personalization and conversion rate optimization efforts to provide a fully tailored experience across web and app. Additionally, they'll take ownership of loyalty and referral programs, guide the CRM strategy, and collaborate with local teams to optimize and automate customer lifecycle journeys using our CRM tool, Bloomreach.
Crucially, this individual will lead our transition from a DTC business to a comprehensive multichannel solution, expanding our loyalty platform to off-trade customers across Europe and driving offline promotions.
Duties & Responsibilities:
- Product strategy & delivery: Extensive experience in Product Management within a DTC environment, with the ability to set vision, roadmap, and actionable user stories.
- Retention marketing: Proven track record in running retention campaigns in a DTC organization, coupled with a passion for consumer understanding and churn prevention.
- Leadership: Extensive years in Product & Retention Marketing, including 2-3 years of managing Product Managers and influencing business strategy. This role involves prioritizing and delivering a portion of the tech team's work, requiring the ability to maintain delivery velocity.
- Consumer centricity: Deep empathy for consumers, with the ability to translate their problems into technical solutions through qualitative and quantitative research.
- CEM & CRM: Proficiency in tools like Bloomreach, with experience in building, analyzing, and optimizing user flows and campaigns to achieve commercial goals.
- Loyalty: Experience with customer loyalty programs, whether SaaS or custom-built.
- Commercial acumen: Exposure to sales or marketing functions, collaborating closely with off-trade teams and customers to develop PerfectDraft's multichannel business.
- Data: Track record of data-driven decision-making for Product development, with preferred knowledge of SQL.
- Stakeholder management: Strong stakeholder management skills and a strategic mindset for long-term delivery, along with the ability to address immediate priorities.
- Effective communication: Skilled in articulating the rationale behind decisions and rallying the team to achieve roadmap objectives.
Benefits & Perks:
- Benefits for you and your family to help your physical and mental health
- Competitive parental leave and pension double contributions
- 25 days holidays per year
- Employee benefits to help your physical and mental health and overall wellbeing (travel insurance, gym memberships, discounted services, dental etc.)
- A beer allowance to enjoy our brands
- 2 volunteer days a year to assist your local community
- 5 employee networks to champion diversity and inclusion
- Global Bonus
- WPA Private Medical Care
- 26 weeks paid leave for primary caregiver
What you can expect from us:
In this role, youll have the potential to transform our business and your career. Youll get the support and mentor you need to succeed. Were a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.
We encourage you to think big and go after your goals. Youll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.
As the leading global brewer, we are committed to bringing people together for a better and more equal world. A more equal world starts when everyone can thrive. At Budweiser Brewing Group we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
If this sounds like the incredible opportunity youve been waiting for, apply today.
#LI-BudweiserUK&I
ADZN1_UKTJ
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