Marketing Manager

2 weeks ago

Welwyn Garden City, United Kingdom PayPoint Plc Full time

Role Overview


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Reporting to the Head of SME & Retailer Marketing, the SME & Retailer Marketing will support the creation and execution of the company’s marketing & PR plans for SME & Retailer Partners, enabling the delivery of PayPoint Group’s core strategic priority to embed its products and services at the heart of SME and convenience retail businesses.

Brands In Play

  • PayPoint
  • Collect+
  • Handepay
  • Love2shop
  • Park Christmas Savings

Responsibilities:

  • Support the strategy and lead the execution of the company’s marketing & PR plan for SME and retailer partners that positions PayPoint Group brands as strategic partners at the heart of convenience retail and broader SME sectors, adding significant value through the provision of pioneering retail technology, card payment services and omnichannel payment solutions in partnership with clients.
  • Work closely with the business teams for the Shopping division (Cards and Retail Services) and the E-Commerce division, developing and executing marketing plans that support the strategic and operational plans for each division as well as holistically, driving sales and adoption via multiple channels
  • Execute social media and content marketing activity for SME and Retailer Partners, including blog posts, articles, white papers, and infographics, working closely with the Head of Digital and Social Media Manager
  • Support development and management of the corporate and commercial websites, working closely with the Head of Digital and team
  • Support management of regular face to face retailer forums and conduct regular insight surveys to help understand and refine the customer experience to deliver improved NPS.
  • Provide regular and consistent reporting of marketing activity and results in order to measure effectiveness and ensure that company activity is in line with envisaged strategic direction.
  • Brand ownership, ensure brands are expressed in a consistent way internally across all touchpoints
  • Support delivery of PR strategy with day-to-day management of overall PR and communications for the SME and Retailer audiences
  • Manage relationship with external agencies/suppliers
  • Work alongside relevant business partners and Finance team to ensure correct tracking and accountability across all marketing budgets. Manage the marketing team to deliver detail, planning and reconciliation across their budget areas.

Candidate profile

Essential:

  • 5+ years of experience in marketing.
  • Positive, self-starter attitude and desire to learn.
  • Experience in developing and executing marketing campaigns across a variety of channels, including digital, social, and print.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Ability to deal with ambiguity.
  • Ability to manage multiple projects simultaneously.
  • Ability to work under pressure and meet deadlines.
  • The ability to work 2 / 3 days a week in our Welwyn Garden City office

Desirable:

  • Previous experience within the convenience retail/SME sectors.
  • Previous experience of working with Umbraco, Salesforce Account Engage and MailChimp
  • Degree, recognised marketing qualification or relevant industry experience

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