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Marketing Automation Specialist

3 months ago

London, United Kingdom Global Pricing Innovations (GPI) Full time

The Marketing Automation Specialist will play a pivotal role in driving inbound lead generation by leveraging marketing automation tools and platforms. With expertise in tools like LinkedIn Sales Navigator, Apollo.io, and HubSpot, the specialist will orchestrate targeted campaigns aimed at engaging highly skilled specialists within pricing and market access in the pharmaceutical industry. The ideal candidate will possess a deep understanding of marketing automation best practices and a passion for delivering compelling content to the right audience at the right time.


Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.

Key Responsibilities:

  • Develop and execute marketing automation strategies to generate inbound leads within the pharmaceutical industry.
  • Utilize LinkedIn Sales Navigator, Apollo.io, and HubSpot to identify and engage with highly targeted audiences of pharmaceutical specialists.
  • Create and optimize email marketing campaigns, including segmentation, personalization, and A/B testing.
  • Implement lead nurturing workflows to guide prospects through the buyer's journey, from awareness to conversion.
  • Collaborate with the content marketing team to develop specialist content tailored to the needs and interests of the target audience.
  • Monitor and analyze campaign performance metrics to identify areas for improvement and optimize conversion rates.
  • Stay updated on industry trends and best practices in marketing automation and pharmaceutical marketing to continuously refine strategies.

Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • Proven experience (3 years) in marketing automation, preferably within the pharmaceutical or life sciences industry.
  • Proficiency in tools like LinkedIn Sales Navigator, Apollo.io, and HubSpot, with a track record of successful lead generation campaigns.
  • Experience running successful social media and programmatic advertising campaigns, ex: Linkedin Ads.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent communication and interpersonal skills, with a knack for crafting compelling messaging tailored to different audience segments.
  • Self-motivated with a proactive approach to problem-solving and a keen attention to detail.