Senior Marketing Manager

3 weeks ago

London, United Kingdom Intelligent People Full time
Job Description

We are searching for a Senior Marketing Manager (b2b) / Digital Marketing Manager to join a global b2b SAAS business. They are established within the market and work with some of the most prominent businesses worldwide.


They are a small, fast-growing team who are investing in their marketing efforts. This role involves being hands on and into the detail. You will report into the CMO.


This is a remote role with occasional meet ups in central London.


The Senior Marketing Manager (b2b) / Digital Marketing Manager will:


  • Focus on the executions and implementation of the digital marketing strategy, especially using HubSpot to formulate and drive lead generation.
  • Assist in developing and executing demand generation campaigns that drive qualified leads
  • Manage lead generation programs that drive pipeline growth
  • Analyse campaign performance data to optimize campaigns
  • Track lead conversion and velocity through the funnel, constantly optimizing, through testing
  • Target existing customers to deepen relationships, up-sell and cross-sell
  • Support the customer success team with customer touch point and lifecycle marketing communications and campaigns
  • Product Marketing – work with product teams to shape a marketing roadmap for new features and products, creating product content and running campaigns to launch and educate customers
  • Contribute to the creative process in order to define new, relevant and differentiating content marketing campaigns.
  • Tracking and reporting on website and social platform performance.
  • Set the marketing strategy, to align with the commercial strategy.



The Senior Marketing Manager (b2b) / Digital Marketing Manager:


  • Must have good knowledge and experience in managing and optimising HubSpot.
  • Must have recent experience in a small/start-up environment, building up the marketing efforts/processes from scratch.
  • Proven track record of driving pipeline growth through demand generation campaigns
  • Strong analytical skills with experience in data-driven marketing
  • Excellent communication skills with the ability to work cross-functionally

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