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Omnichannel Marketing Manager
2 months ago
Omnichannel Marketing Manager | De’Longhi Group (De’Longhi, Kenwood and Braun) | Kenwood Global Headquarters, Havant, Hampshire | £Competitive + excellent benefits package
Be a catalyst for innovation: lead omnichannel growth at De’Longhi Group
Want to apply Read all the information about this position below, then hit the apply button.
The De’Longhi Group has grown by evolving how we engage with our customers – and that means recognising where we can develop further. We’re now seeking an Omnichannel Marketing Manager to take us into a new era of consumer marketing.
This exciting new role is about developing and executing integrated consumer marketing strategies and plans that provide consistent, engaging experiences across our ecosystem of media and channels.
Success in this role is key to accelerating growth and investment in marketing, so applicants must have the confidence and drive to join us ready to shine. If you’re the right candidate for this role, you’ll be as excited as we are about the impact you can make.
The role
We’re looking for an individual with the talent and expertise to join an established set of brands and, using your creative eye and strategic acumen, critically assess and transform our omnichannel marketing.
You’ll spend your time collaborating with our category marketing team to build and deliver an integrated plan, leading media, PR, social media and influencer agencies, and managing and coaching a small team of direct reports.
You will play a crucial role in our annual planning cycle by shaping our integrated plans to meet budget and sales goals. This involves working closely with internal teams and our global HQ in Italy to ensure that our marketing toolkit, partnerships and content support local marketing efforts.
The person we’re looking for in this role will have the mindset and gravitas that allows them to challenge how we market our products, and influence colleagues across the group.
Key responsibilities
Your responsibilities include (but are not limited to) the following:
Omnichannel strategy across all De’Longhi brands.
Leading and coordinating the creation of omnichannel marketing plans, interfacing with Global Marketing, UK and Ireland Marketing & External Pan Agency Teams.
Leading, coaching and developing a Social Media Team and Performance Marketing Manager.
Being a leader and subject matter expert for integrated consumer marketing activities across De’Longhi Brands in the UK and Ireland.
Collaborating with Global Marketing teams to ensure global connection strategy and toolkits align with local brand strategies and plans.
About you
As well as a degree or equivalent in marketing or a related subject, you’ll have impressive agency, brand or consumer marketing credentials. You will have honed your excellent communication and influencing skills by managing multiple agencies, and you’ll have a profound understanding of the full process of a senior marketing role, from planning and briefing to evaluating activity and success.
You’ll be fluent in integrated marketing, with experience of paid and social media, PR, digital ads, performance marketing, marketing mix modelling, influencer marketing, events, brand partnerships, content and sampling. You’ll be adept at using the key social media channels as well as the systems and tools used to operate and analyse them.
You’ll be proficient in the full Microsoft 365 suite, digital marketing tools and platforms, CRM, retailer and analytical tools.
A significant part of this role is managing, monitoring and controlling a multimillion-pound Advertising & Promotional spend and managing, inspiring and coaching a small team of direct reports to deliver peak performance. You should be comfortable with this: you’ll be the kind of individual who sees the success of others as your success, and who is unfazed by multimillion-pound budgets.
Evidence of additional professional development (CIM, DMA, MBA, IPA, IDM etc) would be advantageous.
What’s in it for you?
This is a great opportunity to shape a new role in a renowned brand-family, creating more consistency in how we talk to consumers and establishing best practice across the entire group. Our work environment and investment into staff is outstanding, and our extensive benefits include:
- Competitive incentivised salary
- Excellent contributory pension
- 25 days holiday + bank holidays
- Superb subsidised restaurant
- Free on-site parking
- Flexible benefits package
- Access to a range of wellbeing activities and events
About us
De’Longhi Group is home to the De'Longhi, Kenwood and Braun Household brands—all pioneering kitchen and home appliance brands that are internationally recognised and respected. The De'Longhi Group, headquartered in Treviso, Italy, has international operations in more than 30 countries.
The location
Your reporting office will be Kenwood’s global HQ on the beautiful South Coast between Portsmouth and Chichester, where our products are conceived and tested, and where our UK De’Longhi division is based. We operate a flexible, hybrid working model: you’ll typically work three days at our office, client sites or warehouses and two at home. You should live within commuting distance, and since you’ll travel regularly, you must have a driver’s licence. This role will require frequent travel to London to manage and engage with agencies.
