Head of Marketing

3 weeks ago

HenleyonThames, United Kingdom Bremont Watch Company Full time

Bremont, Britain’s leading fine watch making brand, is recognised for its iconic approach to designing and manufacturing ultimate tool watches, timepieces that are highly durable, reliable, and fit for purpose, whatever the environment.


Find out if this opportunity is a good fit by reading all of the information that follows below.

Over the past 22 years Bremont has developed a reputation as one of the UK’s leading luxury brands, defining a strong brand presence, an identifiable look and feel, and a unique brand expression whilst developing a core UK commercial presence. The next phase of development is focused on developing the brand footprint globally with an initial focus on the US and ME marketplaces.

As a brand, Bremont positions itself in the world of adventure and exploration and is proud to work with a cohort of elite individuals who epitomise the Bremont spirit of ‘Take it Further’, creating and providing watches that accompany these explorers and adventurers into some the hardest and most remote environments on truly extraordinary feats of endurance.

Bremont is built on a rich British heritage, representing a true embodiment of the indomitable British spirit. Through vision, sheer determination, and belief. These intrinsic values form the basis for Bremont’s core message and brand philosophy.

The company manufactures its mechanical watches at scale from “The Wing”, Bremont’s 35,000 sq. ft state-of-the-art Manufacturing & Technology Centre in Henley-on-Thames, England. High precision engineering, craftsmanship, technical innovation, and a distinctive design ethos set Bremont apart, combined with its unique spirit of adventure.

KEY PURPOSE OF THE ROLE

We have an exciting opportunity for an ambitious and dynamic individual to devise and implement the Global Marketing strategy, leading marketing planning and execution, cadence, strategy and development, being a key player in the next stage of the brand’s global development to achieve our ambitious growth plans.

The Head of Marketing will oversee our Brand and Channel marketing activities within Bremont, managing the budget, setting goals, and ensuring consistent brand messaging across our media landscape and commercial channel, under the guidance of the Chief Marketing Officer.

We are looking for a talented marketeer with a strong consumer centric nature, who can inspire team members and drive success, leading the Marketing team to maximise profitability and enhance competitiveness in the market, working with the global distribution network, both self-owned and operated as well as partnered.

KEY RESPONSIBILITIES

  • Design and lead the implementation of Marketing strategy for our brand and channel business.
  • Develop the Bremont brand and ensure its consistent expression across different channels.
  • Set and manage the marketing calendar and regional plans in conjunction with the CMO.
  • Develop metrics and KPIs and measure performance against them.
  • Lead the Marketing team working alongside in-house creative, PR, social media, and digital marketing capability. Create effective processes and instil culture of innovation and improvement.
  • Identify, negotiate, and activate sponsorship and partnership activity.
  • Ensure our brand message is strong and consistent across all channels and marketing efforts.
  • Lead marketing data and reporting.
  • Monitor competition (acquisitions, pricing changes and new products and features).
  • Be a cultural evangelist for cultural and consumer trends and their relevant integration into marketing activity.
  • Plan and participate in the launch of new products.
  • Coordinate sales and marketing efforts to boost brand awareness.
  • Lead, motivate and inspire the team.
  • Brief press and PR teams about the new products ensuring positive feedback.
  • Agree timelines and deadlines for developing new products with the product development team and production engineering departments.

PERSON SPECIFICATION

Previous experience at Head of Marketing or Director level in the Luxury industry or leading marketing campaigns for luxury clients at Marketing Services agencies.

  • Entrepreneurial. Resilient. Flexible. Agile.
  • Demonstrate a contemporary marketing approach and understand content led marketing.
  • Excellent stakeholder management skills - ability to influence and manage key players.
  • Strong leadership skills with the ability to inspire and motivate a team.
  • Educated to degree level or equivalent (desirable).
  • Microsoft Office (Excel, Word & PowerPoint): Proficient and up-to-date level.
  • Knowledge of Creative Cloud & Figma
  • with CRM software.
  • analytical skills.
  • decision-making skills with the ability to operate at a senior level.

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