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Head of Paid Media

4 weeks ago

Oxfordshire, United Kingdom Carter Murray Full time

Head of Paid Media - FTC 12 Months


Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.

The Head of Paid Media will provide leadership, ownership, and delivery of the Paid Media team’s strategic objectives. This role will cover a wide variety of tasks, including overseeing team members’ workflows, strategic planning across channels, drive operational efficiencies, coordinating the delivery of key projects, and budget management. Key priorities will be to drive performance across all channels and further improve their position in media; and contribute to significant business growth.

Key Responsibilities

  • Lead a team and agency partners in all aspects of performance marketing, across Google, Meta, TikTok, Programmatic, ATL and OOH
  • Utilise data to make impactful business decisions, driving effectiveness and efficiency across all paid media channels
  • Responsible for allocating a significant media budget across all channels, optimising top-of funnel versus bottom-of-funnel appropriately in line with business objectives
  • Comprehensive understanding the digital ecosystem, aware of trends and technologies before they emerge. Drive creativity and innovation in use of paid media, working with the wider Social and Website teams to identify and execute relevant opportunities.
  • Drive strategic and tactical direction on innovation, particularly in key new media channels. Implement test and learn strategies and drive scalable results
  • Drive relevance with our target audiences across all digital channels, enhancing segmentation opportunities wherever possible
  • Management of a small team

If this sounds of interest, then it would be great to have a confidential conversation.

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