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Communications Planning Manager

2 months ago


London, United Kingdom Legal & General Full time

Legal & General is a leading UK financial services group and major global investor. We’ve been safeguarding people’s financial futures since 1836, aiming to build a better society for the long term by investing our customers’ money in things that make life better for everyone and create value for our shareholders.

While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.

Our Group Functions provide the services that all areas of the business need. This requires a talented and diverse team behind the scenes, who enable everyone at L&G to do what they do best.

Joining us means helping to improve the lives of our customers and contributing to the success of the business every day.

Job Description

We’re recruiting for a Communications Planning Managerto join us. You will be responsible for building a more strategic approach to our communications activity by implementing and overseeing effective planning and evaluation across the function. The function brings together our Group external communications, employee communications, brand, sustainability, social media and public affairs teams

What you'll be doing:

  • Planning: Develop and oversee a communications planning and prioritisation process that enables Corporate Affairs and Divisional Employee Communications teams to effectively identify, develop, and plan communications activity across multiple audiences. To include the creation and delivery of regular activity and insight reports for key stakeholders
  • Evaluation: Developing and implementing a Group-wide measurement framework to ensure all communication activity is properly evaluated. Responsible for driving and setting best practice for evaluation and identifying areas of improvement. Establishing regular reporting to enable insight-led communications planning and content development
  • Improving standards: Advising colleagues on good practice, methodologies and platforms for communications planning & measurement, providing support to upskill and improve our Group-wide capability
  • Incident support: Supporting the Director of Employee Communications, Strategy & Planning in ensuring our incident response protocols are regularly reviewed and updated to support quick and effective decision-making during an incident and providing co-ordination support during incidents when needed
  • Communications strategy & planning: Supporting across Corporate Affairs to co-ordinate and develop communications strategies and plans for significant Group-wide projects
  • Stakeholder management and influencing: With responsibility for driving cross-team projects, you will build relationships with key stakeholders, keeping them up to date, assimilating feedback, and co-ordinating content and activity across multiple teams where appropriate
  • Consumer Duty accountabilities: Designing and developing assets and concepts that meet the needs, characteristics and objectives of identified target audiences. Tailoring communications assets to take into account the characteristics of the audience intended to receive them – including any characteristics of vulnerability, the complexity of concepts, the communication channel used and the role of the firm
Qualifications

Who we're looking for:

  • Considerable experience working in a communications discipline (external or internal) and solid understanding of evaluation and planning principles, and the role they can play in effective communications
  • Experience of planning, delivering, reviewing, and evaluating communications programs that have delivered excellent results
  • Knowledge of evaluation, and how to use insights to enable effective communications delivery
  • Strong project management skills and experience in motivating a team to meet deadlines
  • Able to lead, motivate and inspire colleagues to achieve a goal and deliver a project to time
  • Strategic thinking combined with problem-solving abilities: able to deliver across a complex, matrixed organisation
  • Flexibility and adaptability with changing priorities and client demands
  • Familiarity with industry trends, best practices and emerging technologies measurement and planning

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

  • The opportunity to participate in our annual, performance-related bonus plan and valuable share schemes
  • Generous pension contribution
  • Life assurance
  • Private medical insurance (permanent employees only)
  • At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
  • Competitive family leave
  • Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice
  • There are the many discounts we offer – both for our own products and at a range of high street stores and online
  • In 2023, some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the heart