Marketing Manager

4 weeks ago

East Riding of Yorkshire, United Kingdom Alexander Steele Recruitment Full time

Marketing Manager


If you think you are the right match for the following opportunity, apply after reading the complete description.

The role is hybrid working. The office is based in Yorkshire

Up to £65k + car or car allow + bonus + benefits.

Alexander Steele are working exclusively with an award winning premium food producer. The business has a fantastic range of branded products. The business is highly reputable, and they are well known for partnering with the UK’s major retailers.

They are enjoying a strong period of growth and they have exciting plans to expand the range and increase their brand presence.

Job Summary

This role is part of the Marketing & NPD team. The role is accountable for the creation and delivery of the 3-year brand strategy and annual brand plan (inclusive of the full marketing mix). Leadership of the marketing team members to support the delivery of the plans.

Key Areas of Responsibility

  • the Marketing & NPD Director to develop the 3-year brand strategy; clarifying the role the brands will play in the wider business.
  • communicate, and execute the annual brand plan for the portfolio.
  • of the portfolio’s P&L to deliver profit goals whilst growing the business in line with the strategy.
  • the on-time delivery of all projects and brand initiatives including EPD, NPD, pack design changes, BTL and ATL campaigns.
  • and understand key brand health performance metrics, identifying and executing clear actions.
  • closely with the wider commercial team to develop clear channel plans – whilst driving opportunities and mitigating risks.
  • and control budgeted brand expenditure.
  • agency relationships to ensure effective work in line with objectives set.
  • of the marketing team, ensuring clear roles and accountabilities are known, and motivating development plans are in place.

You will:

  • a passionate, determined and commercially minded individual, who can marry big business thinking with an entrepreneurial can-do attitude.
  • the knowledge of how to formulate, gain agreement to and implement brand objectives and strategies.
  • experience of delivering brand programs, demonstrating strong understanding of all aspects of the marketing mix to grow equity, along with the ability to manage financials to maximize profitability.
  • the ability to evaluate market/consumer data to aid effective decision making.
  • able to get great output through the team and partner collaboratively to get epic work from agencies.
  • comfortable ‘taking others with you’, seeking builds from those around you.
  • able to flex style, develop and lead a diverse cross functional team.
  • open to constructive feedback and actively enjoy building capability, autonomy and ownership

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