Shopper Marketing Manager

6 days ago

Buckinghamshire, United Kingdom Tarsh & Partners Marketing Recruitment Full time

Shopper Marketing Manager - Major FMCG Food Brand


Find out if this opportunity is a good fit by reading all of the information that follows below.

£50K-£60K plus £6K car allowance & bonus package

West of London/Flexible Working

TP432024

Exciting and challenging opportunity with this £multi-billion global food manufacturer working on a brand with a presence in markets across the world. We’re looking for a food-passionate and driven shopper marketer looking to take their next step in their already successful FMCG career

[Hybrid working with 3 days/week office and 2 days/home]

Exciting and challenging opportunity for smart shopper, trade or customer marketer to bring their drive, energy, commercial savvy and creativity to this exciting role with a major FMCG business, building retail presence and shopper engagement for a brand that has a significant retail presence and a place in millions of cupboards across the UK. Working in the head office team, you’ll work closely with key retail customers to build and deliver insightful, differentiated shopper campaigns that drive interest at the point of purchase - unlocking shopper barriers and prompting triggers to purchase with product guidance and compelling promotional initiatives.

Key responsibilities include:

  • Developing impactful best in class omni-shopper marketing campaigns strategies for your accounts, following through to execution. End to end campaign management and post-launch evaluation of activities.
  • Internally: Being the go-to contact for media within your account.
  • Externally: Leading customer presentations and drive regular contact with key accounts. Presenting compelling insight led shopper marketing plans with conviction which align with brand and retailer strategies.
  • Owning the launch of NPD & innovation platforms in store to drive trial and penetration within your accounts.
  • Optimally managing the day-to-day relationships with third party agency partners to foster a collaborative, efficient and effective way of working.
  • Guiding and developing the Shopper Marketing Exec through all responsibilities and tasks.
  • Managing budget and investment levels for your accounts, including monthly financial reviews. Supporting the Senior Manager in planning of annual budget and shopper marketing strategy.
  • Promoting a ‘shopper first’ mindset across the business and considering the shopper in every business decision.
  • Interpreting all available industry, category, customer and shopper data, (i.e. target occasions, missions, customers, channels and shopper segments) and translating it into a clear set of prioritised opportunities for the business.

Skills & Experience Checklist

This role presents a fantastic opportunity for someone looking to further develop their career in FMCG, with lots of potential for growth for the Shopper Marketing function and for personal career development.

  • Robust shopper, customer, trade or category marketing experience gained in a leading FMCG environment, ideally with experience in eCommerce shopper campaigns too.
  • Experience developing and delivering media plans and campaigns.
  • Understanding of the full shopper Journey touchpoints.
  • High level of attention to detail.
  • Commercial savvy and a good grasp of the grocery retail environment.
  • Excellent communication and project management/organisational skills.
  • Strong team player with a can-do attitude and drive for achievement
  • Confident and capable of operating at all levels – a good team player

If you are excited by this challenge, talk to us now. This is a super opportunity to bring your exceptional shopper marketing, commercial and brand building skills, experience and energies to an exciting and challenging role, in which you will be able to make a significant impact on the organisation. Contact: Adam Tarsh at adam@tarshpartnership.co.uk

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