CRM Executive

4 weeks ago


Hereford, United Kingdom MandM Full time

CRM Executive - Automation


Ensure all your application information is up to date and in order before applying for this opportunity.

Hereford, England, United Kingdom

Type: Permanent

Working Pattern: Hybrid (3 days on site, 2 remote)

Who Are we?

MandM is one of the biggest employers in Herefordshire and one of Europe’s leading online, off-price retailers, selling branded Fashion, Sport & Outdoor products for Men, Women and Children.

We offer our customers fantastic value by partnering with companies who we have built long term relationships with, enabling us to offer our customers big household names and up-and-coming brands, giving fantastic value all year round.

We are located in the heart of Hereford City Centre in our brand new, state of the art office. The modern, stylish workspace was designed to encourage collaborative working, teamwork and creativity - everything that MandM is all about.

As our business continues to grow we are recruiting for a talented CRM Executive to join our growing team.

Why not come be a part of our journey to success and take advantage of all MandM can offer you

More than a role

Competitive Salary: Your talent deserves recognition

Company bonus: We succeed, you benefit

Career Growth: Opportunity to grow

Staff Discounts: Stay stylish with our exclusive discounts

Company Pension: Secure your financial future

Generous Holiday Allowance: Enjoy 5 weeks of well-deserved breaks. You even have the option to buy an extra week

Birthday Delight: Take your special day off to celebrate YOU

Free City Centre Parking

Health & Wellbeing programme; we’ll look after you

The Role Scope.

Create engaging, impactful and personalised automated email campaigns that drive the customer journey forward

Build comms tailored to customers on-site behaviour, increasing spend and loyalty through targeted and strategic use of data and analytics

Drive desired customer behaviour through segmentation, personalisation, identifying new touch points and optimisation of existing flows

Launch new & existing customer journeys via an omni-channel approach (Email, SMS, Web Push)

Utilise a solid understanding of A/B testing

Optimise & enhance customer journeys across all 7 markets whilst still maintaining that localised feel in our UK and International markets

Work closely with external teams to understand UK and International trends

Daily reporting and analysis of automated email performance for all markets

Supporting the Senior CRM Executive and CRM Manager to determine broader email strategy and future planning

Drive business growth forward through achievement of team KPIs

About you

Team Player with excellent communication skills at all levels

1-2 years CRM experience

Competent in a CDEXP Platform (Bloomreach preferred)

Basic understanding of HTML (Preferred but not essential)

Customer centric approach – a solid understanding of audience segmentation and lifecycle

Highly organised and able to manage and deliver several projects at the same time with short turnaround times

Exceptional attention to detail, accuracy and grammatical skills

The ability to work under pressure and driven by hitting targets

A proactive, enthusiastic and ‘can-do’ attitude

Knowledge of Google Analytics and/or other reporting tools

At MandM, our employees are driven by a shared commitment to excellence and making a real impact in the industry. We pride ourselves on upholding these core values in everything we do.

The people

Integrity

Teamwork

Accountability

Entrepreneurial approach


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