Consumer Relations Specialist

3 weeks ago

Basingstoke, United Kingdom PE Global Full time

PE Global is currently recruiting for a Consumer Engagement Strategist - Masterbrand and Capability for a leading multi-national Pharma client based in Basingstoke.This is an initial 12 months contract position working hybrid 2 days from home and 3 in the office.Pay rate between £29.68 - £39.57 per hour depending on experience.***Please note our client cannot assist with any visa sponsorship and candidates must have the correct visa to live and work in UK***Duties of the role/Responsibilities Develop the strategy & pull through of Masterbrand for next 5yrs.Own the planning, execution, and optimization of masterbrand campaigns and the integration Masterbrand into consumer & HCP & comms campaigns:Working closely with consumer & HCP & comms marketing teams on campaignsWorking closely with the media agency on the planWorking closely the creative agency, overseeing creative development for assigned campaigns by localising global content & building relevant local content that delivers significant amplification & impact.Working closely with legal and regulatory to ensure all content is compliant.Working closely with BI&A, but ultimately responsible for measurement, monitoring and optimisation of consumer campaigns to ensure continuous improvement.Work with internal cross-functional teams to drive capability, clarity, communication and alignment on the role of masterbrand e.g. (Marketing, Market research, Digital, Sales, Medical Affairs, Legal) and external partners (Agency, Vendors).Education/Experience Bachelor's degreeProven experience of over 10+ years in consumer marketing.Excellent leadership and team management skills, with a track record of building and motivating high-performing teams.In-depth knowledge of consumer data, insights & planning techniques and tools.Experience working with agencies: media, creative & research.High proficiency in data analysis and interpretation, with the ability to derive actionable insights from marketing analytics.Outstanding communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex ideas clearly and persuasively.Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.Interested candidates should submit an updated CV.Please click the link below to apply, alternatively send an up to date CV to anett@peglobal.co.uk***Please note our client cannot assist with any visa sponsorship and candidates must have the correct visa to live and work in UK***

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