Portfolio Senior Brand Manager
3 days ago
Innovation is the biggest growth lever in the Nomad Foods Strategic Plan in the next 3 years. You will be part of Nomad Foods’ Global Portfolio Team which is responsible for the Segment portfolio strategy, building a commercially viable Innovation & Renovation Pipeline, and leading the flywheel process ensuring markets have clear Blueprints with how to win plans across the Must Win Battles (MWBs). This role reports into the Head of Segment.
ResponsibilitiesAs part of the Nomad Foods’ Group Portfolio Team, you will be responsible for winning with our Food Quadrant of the Flywheel. The team works as part of a central cross-functional unit in close collaboration with marketing colleagues organized by cluster covering 22 European locations.
Innovation & Renovation
- Understand the category vision and how its key drivers are the basis for segment growth and brand growth.
- Develop compelling innovation concepts, co-created with consumers to uncover true insights and identify clear benefits and reasons to believe, using disruptive techniques and stimulus to trigger unexpected ideas.
- Understand the principles of portfolio management and space & place to support MUs in identifying opportunities for NPD.
- Look beyond the immediate frozen category to draw inspiration from the broader food market and lead the team to apply these learnings within strategies and plans.
- Lead innovation and renovation work streams, working in a cross-functional team.
Building Knowledge to Win (Flywheel Process, Playbooks & Best Practice Sharing)
- Assess performance as part of the flywheel process to inform strategy for the segment.
- Build clear toolkits for execution to inspire MUs and support innovation implementation, ensuring a continuous loop of learning & optimization.
- Challenge the status quo, seeking and implementing new learnings to continuously improve business performance and share best practices across the organization.
Commercial Acumen
- Understand the basic principles of PPA/Price/Promo and how the levers can support both innovation and renovation.
- Work collaboratively with Insights, RDQ, PMO, Supply Chain, and Finance colleagues to deliver a strategic P&L that meets or exceeds KPIs for the NPDs and ensures great quality marketing execution.
- Manage the budget effectively, taking the lead in tracking our non-working A&P budget to support the segment portfolio team.
- 4 years of working experience in Marketing/Commercial in FMCG companies, ideally food.
- Proven track record of achievement in an FMCG environment.
- Successfully led product innovation development, ideally in a category-led organization.
- Demonstrated strong people influence skills and collaboration to work in cross-functional teams.
- Excellent project management skills.
- Experience working across different countries and with diverse nationalities.
- Mandatory language requirements: English. Understanding of Italian/German/French would be an advantage.
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