Portfolio Senior Brand Manager
3 days ago
Innovation is the biggest growth lever in the Nomad Foods Strategic Plan in the next 3 years. You will be part of Nomad Foods’ Global Portfolio Team which is responsible for the Segment portfolio strategy, building commercially viable Innovation & Renovation Pipeline, and leading the flywheel process ensuring markets have clear Blueprints with how to win plans across the Must Win Battles (MWBs). This role reports into the Head of Segment.
Responsibilities:Part of the Nomad Foods’ Group Portfolio Team which is responsible for the Win with our Food Quadrant of the Flywheel. The team works as part of a central cross-functional team in close collaboration with marketing colleagues organized by cluster covering 22 European locations.
Innovation & Renovation- Understand the category vision and how its key drivers are the basis for segment growth and brand growth.
- Develop compelling innovation concepts, co-created with consumers to uncover true insights and identify clear benefits and reasons to believe, taking advantage of disruptive techniques and stimulus to trigger unexpected ideas using influence from outside the traditional references.
- Understand the principles of portfolio management and space & place to support MUs in identifying opportunities for NPD.
- Look beyond the immediate frozen category to draw inspiration from the broader food market and lead the team to apply these learnings within strategies and plans.
- Lead innovation and renovation work streams, working in a cross-functional team.
- Assess performance as part of the flywheel process to inform strategy for the segment.
- Build clear toolkits for execution to inspire MUs and support innovation implementation ensuring there is a continuous loop of learn & optimize.
- Challenge the status quo, seeking and implementing new learnings to continuously improve business performance and share best practices across the organization.
- Have a clear understanding of the basic principles of PPA/ Price/ Promo and understand how the levers can work to support both innovation and renovation.
- Work collaboratively with Insights, RDQ, PMO, Supply Chain, and Finance Colleagues to deliver strategic P&L that meets or exceeds KPIs for the NPDs and great quality marketing execution.
- Budget Management – take lead in the team to track our non-working A&P budget to support the segment portfolio team effectively.
4 years working experience in Marketing / Commercial in FMCG companies, ideally food.
- Proven track record of achievement in an FMCG environment.
- Successfully led product innovation development, ideally in a category-led organization.
- Able to demonstrate strong people influence skills and collaboration to work in cross-functional teams.
- Excellent project management skills.
- Ideally work across different countries and with diverse nationalities.
- Mandatory language requirements: English. Understanding of Italian / German / French would be an advantage.
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Woking, United Kingdom Nomad Foods Inc Full timeOverviewInnovation is the biggest growth lever in the Nomad Foods Strategic Plan in the next 3 years. You will be part of Nomad Foods' Global Portfolio Team which is responsible for the Segment portfolio strategy, building a commercially viable Innovation & Renovation Pipeline, and leading the flywheel process ensuring markets have clear Blueprints with how...
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Woking, United Kingdom Nomad Foods Inc Full timeOverview Innovation is the biggest growth lever in the Nomad Foods Strategic Plan in the next 3 years.You will be part of Nomad Foods' Global Portfolio Team which is responsible for the Segment portfolio strategy, building a commercially viable Innovation & Renovation Pipeline, and leading the flywheel process ensuring markets have clear Blueprints with how...
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