Paid Social Account Director
2 weeks ago
At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 1,500 talented people across 25 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture. At Assembly we embody three core values: Show Up - actively contribute to a space of personal and collective growth; Make Change - embrace obstacles as opportunities, taking intentional steps to drive positive change; and Win Well - approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination. Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact.
OverviewAs a Paid Social Account Director, you will be directing your team to deliver best-in-class performance for one of Assembly's flagship luxury clients. With your platform knowledge, you'll navigate your team through the latest best practices, standardisation and our product proposition enforcement. You will use this to define a paid social strategy that will exceed client business objectives.
You'll be the main point of contact for the client and for the partners they work with, and through impeccable operations you will manage the workflow for a dedicated team. You will guide your client set through a vigorous roadmap of progression. But you won't stop there. You will innovate, fostering a culture of continuous and responsible experimentation.
You'll be the guiding force for a team of Account Managers and Account Executives, overseeing their work and nurturing their careers in paid social.
Responsibilities- Act as the strategic lead on paid social to define frameworks that hit the client's KPIs and business objectives.
- Act as the most senior point of contact from a paid social perspective, assuming ultimate responsibility for all implemented programs.
- Lead social on the client account independently, managing escalations, and providing inspiration both to client and internal stakeholders.
- Line management of a paid social team, and mentoring and support of direct reports.
- Overseeing all elements of the delivery, optimisation and reporting of campaigns to ensure market leading execution.
- Monitor quality control on daily workflow and ensure that team processes are followed, including Quality Assurance processes in campaign activation and for all client deliverables.
- Working with the Head of Paid Social and our new business and marketing team to develop and deliver pitches to win new business and drive agency growth.
- Act as an internal expert on emerging trends, technologies and opportunities across Facebook apps, Pinterest, Snapchat, Twitter, Linkedin and emerging platforms.
- Work with media partner contacts to seek value add opportunities on clients and develop relationships with key platform partners.
- Ensure Paid Social plays a key role in the client's marketing mix by keeping abreast of developments across social platforms and constantly encouraging integration with senior agency personnel.
- Work with the Head of Paid Social and other Paid Social Account Directors towards the development and execution of overall Paid Social team initiatives.
- Strong Paid Social experience, gained in an agency setting.
- Senior client handling and relationship management experience essential.
- Experience on global luxury brands required with a complementary interest in the luxury category.
- Demonstrable experience of delivering best-in-class paid social campaigns and driving forward the agenda on innovation, testing, and measurement.
- Experience planning and managing both Brand and Performance campaigns for multi-market clients across multiple Paid Social platforms.
- Management of activity across international markets.
- Exposure to regional-specific social platforms – e.g. Line, Kakao.
- Experience in managing a team, workflow optimisations and goal setting for direct reports.
Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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