Paid Social Account Director

2 weeks ago

London, Greater London, United Kingdom Spark Foundry Full time

BRAND: Spark Foundry
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

Who We Are in the UK?

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We've proven our approach during the most difficult year on record. Now we're using it to provide a launchpad for their future.

Come be an accelerator with us.

How we accelerate

  • Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
  • Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
  • Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
  • Relationships: a culture of asking challenging questions to better understand the brief - we are not a 'yes' agency
  • People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Our Commitment

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

Overview

THE TEAM/DEPARTMENT PROFILE

Spark Foundry's Paid Social team sits within the overall Performance Department together with the performance disciplines. Our ambition is to 'bring performance into the heart of media', delivering a holistic and integrated marketing discipline. We host a performance month each year enabling us to elevate performance across the agency and an opportunity to accelerate and innovate for our clients.

Being part of Publicis Groupe gives us market leading access to tools, tactics and platforms developed internally and powered by Performics.

Our excellent relationships with key suppliers means as a team we get access to regular training, we are usually the first to trial new products across our clients, invites to industry events and a monthly lunch and learn session (with free lunch)

We are diverse in our experience, personalities, nationalities and the clients we look after - and we celebrate that diversity. Our clients are professional but also creative and fun and this is reflected in the way we work and relate to each other. We know the way to deliver great work is to work together - and we enjoy it. We are a tight-knit team who socialize together and share in each other's successes.

We are passionate about the sectors our clients work in and would welcome people who share our enthusiasm.

Responsibilities

OVERVIEW OF ROLE

This role focuses on delivering best in class campaign strategy and activation across Paid Social channels for META.

Working very closely with the Paid Social Business Director; you will be expected to lead the client communication and deliver in expanding the client's Paid Social footprint. Strong Paid Social experience across all major channels is essential to this role.

Your role will be to ensure the Paid Social strategy is executed, from implementation to optimization and reporting.

This role focuses on delivering best in class campaign planning and delivery across Paid Social channels, collaborating closely with the wider disciplines, partners and clients. Overseeing a team of Paid Social Account Managers and Account Executives. This role reports into a Paid Social Business Director.

RESPONSIBILITIES

  • Responding to briefs using a wide range of tools and platforms including Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok, LinkedIn, Reddit.
  • Management of daily tasks and with the direct team.
  • Regularly audit accounts to improve performance.
  • Lead on client meetings as needed.
  • Create media plans and provide spend forecast.
  • Creation of documents to showcase performance and provide in-depth analysis of results.
  • Ensure all media is booked and reconciled on time according to the financial process.
  • Campaign activation and optimisation across biddable campaigns with the exposure to other digital channels.

Qualifications

MINIMUM REQUIREMENTS

  • Extensive experience in digital media, ideally from an agency side background (preferred).
  • Active, hands on experience activating and planning Paid Social, including DR.
  • Professional digital media/advertising qualifications will be of an advantage.
  • Any digital media experience e.g. freelance, personal projects etc. will also be of interest.
  • Proficient in Microsoft Office solutions - particularly Excel.
  • Analytical thinking, mathematical skills, and attention to detail.
  • Good communication and writing skills.

Additional information

Spark has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

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