Head of Marketing

Job Description:Head of Marketing Live Events & FestivalsLocation: Manchester City Centre (on-site)Salary: per annum (dependent on experience)Hours: Full-time 9:0017:30 Monday to Friday (weekend work required for events; midweek days off provided post-event weekends)Contract: PermanentHolidays: 28 days per year (including public holidays)Benefits: Annual bonus professional development opportunities access to industry conferences and events company socials casual dress code complimentary entry to festivals and additional midweek rest days after event weekends.The RoleThe Head of Marketing will oversee the end-to-end development and execution of marketing strategy across all festivals and event brands. Working closely with company Directors you will lead a talented in-house marketing team and external agencies to deliver impactful data-driven campaigns that grow audiences build brand equity and drive revenue.This is a senior leadership position requiring a balance of creative vision commercial insight and operational excellence. You will be responsible for shaping the brand narratives ensuring campaigns connect authentically with audiences while achieving measurable business results.Key ResponsibilitiesLead and implement the full marketing strategy across digital social outdoor print PR and partnerships.Develop integrated campaign calendars aligned with ticketing announcements and partner activations.Oversee campaign planning ensuring budgets timelines and deliverables are achieved.Build and maintain strong distinctive brand identities and tone of voice across all events.Manage mentor and grow the internal marketing team to deliver excellence and innovation.Coordinate external agencies (PR media buying creative paid social) to ensure cohesive execution.Lead digital marketing initiatives including paid media CRM influencer partnerships SEO and email marketing.Monitor and analyse campaign performance metrics providing insights and reports to senior leadership.Identify and develop new brand partnerships sponsorships and growth opportunities.Represent the company at key industry events conferences and networking forums.Candidate ProfileProven success leading marketing for major festivals events or entertainment brands (essential).Strong experience managing six-figure marketing budgets and delivering ROI-driven outcomes.Deep understanding of UK music culture digital marketing trends and the live events landscape.Exceptional skills in brand storytelling audience engagement and campaign strategy.Demonstrated ability to manage and inspire high-performing creative and marketing teams.Commercially astute with a results-oriented approach.Excellent communication leadership and stakeholder management skills.Comfortable working under pressure in a fast-paced dynamic environment.Flexibility to travel and work on-site at events across the UK.Experience & SkillsMinimum 5 years in a senior marketing role within the festival live events or entertainment sector.Expertise in digital marketing brand strategy PR and media planning.Proficiency with Meta Ads Manager Google Ads Google Analytics and CRM platforms.Strong reporting analytical and presentation skills.Work ArrangementThis is a primarily on-site position based in Manchester City Centre. Travel to event sites festivals and partner meetings is required. Hybrid working options may be considered following a successful probation period. Key Skills Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation Employment Type : Full Time Experience: years Vacancy: 1 Yearly Salary Salary: 40000 - 60000