Marketing Manager
1 week ago
We are a recognised brand for innovation, ambition and technical expertise.
Our unique culture at IN2 is built on people, from motivating and developing our highly talented team, to truly listening to and delivering against our clients’ needs. Established in 2002, IN2 is a leading international engineering consultancy with specialist sectoral knowledge integrated with sustainable building design. We have offices in Belfast, Dublin, Athlone, London and Berlin.
The Role
This is a full time and permanent position to join our marketing team based in our Belfast office. The successful candidate will be an ambitious Marketing Manager, reporting directly to the Head of New Markets, and eager to accelerate their career within a fast-growth environment. This is a broad marketing role with exposure to different marketing platforms and is positioned within a dynamic, growing international team.
Key job responsibilities include:
Content Creation: Oversee the development and distribution of high-quality content that supports marketing campaigns and initiatives, such as blog posts, case studies, webinars, videos and social media content.
Campaign Planning and Execution: Plan, co-ordinate, and execute marketing campaigns across various channels, such as digital, print and events. This includes setting objectives, identifying target audiences, creating messaging, and selecting the most effective tactics and channels.
Marketing Analytics: Monitor and analyse marketing performance, using data driven insights to optimise campaigns and improve return on investment (ROI). This includes tracking key performance indicators (KPIs) and conducting market research.
Budget Management: Develop and manage the marketing budget for assigned campaigns and initiatives, ensuring that resources are allocated effectively and efficiently to achieve strategic objectives.
3rd Party Management: Identify, negotiate and manage relationships with external vendors and agencies, such as creative agencies, PR firms, event management agencies, or media buying agencies, to support marketing initiatives.
Cross-functional Collaboration: Work closely with other departments, such as sales, product management, and customer support, to ensure alignment and integration of marketing efforts.
Reporting: Regularly report on marketing performance to the Head of New Markets and other stakeholders, providing insights and recommendations for continuous improvement.
Essential Skills & Experience:
As a people-oriented organisation, candidates must demonstrate a strong match for our vibrant entrepreneurial culture
Candidates should also possess the following skills and experience:
- Passionate about marketing culture and brand management
- Degree in a related discipline
- Working knowledge and understanding of SEO practices
- Experience using Mailchimp (or similar platform)
- Strong CMS experience
- Significant digital content campaign planning and delivery experience
- Demonstrate experience within a fast-paced marketing role
- Event management experience, including sponsor liaison
- Strong organisational skills
- Social and long format copywriting experience
- Excellent proof-reading skills
- High level of interpersonal communication
- Fully proficient in Excel, PowerPoint, Word and Outlook
- Excellent presentation skills
- Excellent decision making and problem-solving skills
Candidates should tailor their CVs to reflect our essential criteria.
Exceptional candidates who do not meet all the above criteria may be considered for the role provided they have the necessary skills and experience.
Why work for IN2?
We're Flexible: We know life can be unpredictable, that's why we offer flexible start and finish times for everyone.
Health Comes First: The wellbeing of our team is paramount; the Employee Assistance Programme delivers services based on physical and mental health.
Staff Socials: We’re a very social company and hold various team events throughout the year, making sure our teams stay connected.
More Holidays? It's simple. For each year you stay with IN2, you get an extra day of annual leave.
Cycle To Work: We offer a generous Cycle to Work Scheme for those keen cyclists looking to do their bit for the environment.
Investing In You: As a CPD accredited employer, you will develop your skillset through continuous training and development.
In addition, you will also benefit from:
Company ‘Perks’ card (discounts in many retailers and restaurants)
Employee Assistance Programme
Company pension scheme with contribution matched by company
Critical Illness / Death in Service Insurance
IN2 an equal opportunity employer. All applicants will be considered for employment without attention to race, ethnicity, religion, sex, sexual orientation, gender identity, national origin, or disability status.
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