Marketing Manager – B2B

1 month ago

Newcastle upon Tyne, United Kingdom The Scale Up Collective Full time

Marketing Manager – B2B / Technology / Software – Scale-Up Environment

Salary: £50k-£60k

Location: Remote (looking for UK based applicants)



The company

A London-based software development company with nearly two decades of experience, they are redefining how businesses approach digital transformation and product development. With a hybrid onshore/offshore model, they combine local expertise and efficient project management with access to exceptional global tech talent.


Their bespoke solutions enable businesses to scale by offering consulting, end-to-end software development, MVP builds, UI/UX design, and more. Their client-first approach ensures alignment across project stages, delivering innovative and efficient solutions for an impressive portfolio of clients across industries.


As they continue their journey of growth and success, they are looking to take their marketing to the next level.



The role

As Marketing Manager, you will play a pivotal role in driving the company’s growth by developing and executing a marketing strategy that builds brand awareness, drives lead generation, and ensures conversion through the funnel.


Reporting directly to the founders, you will have the autonomy to shape impactful campaigns and collaborate with both in-house teams and external agencies.


Your day-to-day responsibilities will include:

  • Driving lead generation: targeting Ideal Customer Profiles (ICPs) and optimising conversion rates at every stage of the marketing funnel.
  • Building the brand: establishing and maintaining a consistent tone of voice and cohesive marketing approach that positions the company as a leader in the software development space.
  • Content strategy and execution: creating and executing a content plan aligned with SEO best practices and business objectives, using all the tools available to the modern marketer, with a focus on harnessing AI.
  • Marketing campaigns: delivering key marketing initiatives across channels, including social media, influencer collaborations and strategic partnerships, to scale awareness.
  • Customer-focused insights: incorporating customer feedback and market research into marketing activities to tailor messaging and engagement strategies.
  • Collaboration and execution: working with agencies or in-house teams to deliver results that align with overall business goals.
  • Metrics and optimisation: tracking, analysing, and optimising campaign performance to ensure ROI and continuous improvement.



Skills and experience

  • Proven experience in B2B marketing, with a strong understanding of the software or tech industry.
  • Exceptional content creation skills, with the ability to harness AI tools to ensure marketing efficiency.
  • Strong communication skills, with the ability to build relationships internally and externally.
  • A customer-first mindset, including a willingness to engage directly with customers to refine marketing strategies.
  • Analytical skills to identify key marketing metrics, measure results and optimise campaigns to meet business goals (Google Analytics, Google Ads, BingAds).
  • Experience with a variety of channels, including social media (LinkedIn focus), influencer partnerships, and content-driven marketing
  • Autonomous and confident, thriving in environments where they can independently craft and execute strategies.



Personality and motivation

  • Adaptable and ambitious, ready to make an impact in a fast-paced, evolving environment.
  • A creative thinker who combines storytelling with data-driven insights.
  • A self-starter who is resourceful and excited to take ownership of the marketing function whilst being hands-on in delivering campaigns.
  • Eager to play a key role in scaling a successful software company.
  • Passionate about technology, keeping up to date on news, trends and innovation in the tech industry.



Why join?

This is a unique opportunity to take on a high-impact role in a well-established yet growing software company.

You’ll have the chance to:

  • Shape the future of the company’s marketing strategy alongside the founders.
  • Build and execute innovative campaigns with the autonomy to experiment and innovate.
  • Be part of a tight-knit, collaborative team that values creativity and efficiency.
  • Contribute to the growth of a company delivering exceptional results for its clients.



Salary

£50k-£60k



We are an equal opportunities employer.

We value inclusivity and diversity, believing it creates a better working world.

We love to see applicants of all different backgrounds and hire based on skills and potential, not solely focusing on prior experience.

Qualified applicants will receive consideration for employment without regard to age, disability, gender perception or identity, married status, pregnancy or maternity, race or ethnicity, religion or belief, sex, or sexual orientation.

If you require any accessibility support, please let us know how we can improve your experience.

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