National Sales Manager

4 weeks ago

Manchester, United Kingdom Ador Talent Full time

National Sales Manager


Location: Nationwide

Reports to: Managing Director

Salary: Competitive, with bonus scheme & company car allowance


About the Company:

We are working with a leading supplier of high-quality bricks and building materials across the UK. As part of their growth strategy, they are looking for a dynamic National Sales Manager to lead and inspire the nationwide sales team, drive sales performance, and expand market share.


Role Overview:

As National Sales Manager, you will play a key role in driving sales growth and expanding their presence across the UK. Reporting directly to the Managing Director, you will lead a team of Area Sales Managers and work closely with key customers, stakeholders, and cross-functional teams. This is a leadership role with a focus on strategy, team development, customer relationship management, and sales performance.


Key Responsibilities:

Sales Strategy & Leadership

  • Formulate and execute a national sales strategy aligned with the company's goals, focusing on Builders Merchants, Developers, and Self Builders.
  • Set and manage annual, quarterly, and monthly sales targets for the team, ensuring they are met or exceeded.
  • Lead and inspire a nationwide team of Area Sales Managers, providing coaching, performance reviews, and mentorship.
  • Identify and implement performance improvements for the Area Sales Manager team to optimize sales effectiveness.
  • Develop and maintain relationships with key customers, ensuring high customer satisfaction and loyalty.

Team Development & Coaching

  • Implement a structured coaching program for each Area Sales Manager, including regular one-to-one meetings and field visits.
  • Foster a collaborative and results-oriented team culture that drives performance and accountability.
  • Oversee recruitment and team development, ensuring the right talent is hired to meet future sales goals.
  • Deliver engaging sales meetings that motivate, educate, and align the team with business objectives.

Sales Performance & Reporting

  • Manage the national sales budget, ensuring efficient resource allocation and maximising sales revenue.
  • Monitor and analyse sales performance, identifying trends, opportunities, and areas for improvement.
  • Prepare regular sales reports for the Managing Director, offering insights on key metrics, forecasts, and challenges.
  • Use data and CRM tools to track sales activities and performance, ensuring alignment with business strategy.

Customer & Market Focus

  • Support Area Managers in managing high-value sales opportunities and building long-term customer relationships.
  • Stay informed on market trends, competitor activity, and regulatory changes, providing insights to product development and marketing teams.
  • Represent the company at industry events, trade shows, and networking opportunities to promote the brand.

Collaboration with Internal Teams

  • Work closely with marketing to develop effective promotional materials, campaigns, and initiatives that drive brand awareness and sales.
  • Coordinate with production and logistics teams to ensure customer demand is met and service delivery is maintained.


Qualifications & Skills:

  • Experience: At least 5 years of progressive sales experience, including 1+ years in a leadership or managerial role.
  • Industry Knowledge: Understanding of the construction and building materials sector is beneficial but not essential.
  • Leadership: Proven ability to lead and motivate a geographically dispersed sales team.
  • Sales Acumen: Strong sales skills with the ability to build strategic partnerships and drive growth.
  • Analytical Skills: Experience interpreting sales data and market trends to guide decision-making.
  • Communication: Excellent written and verbal communication skills, with the ability to present effectively at all levels.
  • Customer-Focused: Proven ability to build long-term relationships with customers and stakeholders.
  • Education: A-level standard (degree preferred but not required).


Key Performance Indicators (KPIs):

  • Achievement of sales targets and objectives.
  • New business acquisition and market share growth.
  • Customer satisfaction and retention rates.
  • Team performance, development, and leadership effectiveness.
  • Profit margin on product sales.


Benefits:

  • Competitive salary with performance-based bonus.
  • Company car allowance or company vehicle.
  • Pension scheme.
  • Health and wellness benefits.
  • Opportunities for career development and progression within a growing company.


How to Apply:

If you're a dynamic sales leader with a passion for driving growth and developing high-performance teams, we want to hear from you.

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