Senior Sales Manager

4 weeks ago

City of London, United Kingdom Sastra Group Full time

Sastra Group is working with a software development start-up that specializes in a compliance traceability solution.One of their key hires is a Senior Sales Manager to join the team and drive growth by building strategic relationships, securing new clients, and expanding their footprint across SME and Enterprise businesses. The role requires a mix of strategic selling, relationship management, and SaaS expertiseKey ResponsibilitiesBuild and manage a strong sales pipeline targeting SMEs and enterprise clients.Identify and engage prospects needing traceability and compliance solutions (e.g., EUDR, UK Forest Risk Commodities, US FOREST Act).Lead RFP and RFQ responses, coordinating input across internal teams (Sales, Product, Customer Success, Legal).Develop and maintain proposal templates to improve efficiency and consistency.Manage submission timelines to ensure high-quality, compliant proposals are delivered on time.Deliver tailored product demonstrations and presentations to key stakeholders.Drive the full sales cycle — from lead generation to deal closure — including negotiation of pricing and contract terms.Build and maintain long-term client relationships to ensure satisfaction and renewals.Monitor market trends and competitor activity to inform sales strategy and positioning.Collaborate with cross-functional teams to align sales strategies with overall business goals.Maintain accurate CRM records and report regularly on sales performance and forecasts.Contribute to developing scalable sales processes, playbooks, and best practices.Requirements:5+ years’ experience in SaaS technology, consulting, or enterprise sales roles, with a proven record of closing deals and managing client accounts.Strong commercial acumen with experience navigating complex B2B sales cycles.Background in selling to supply chain, sustainability, compliance, or procurement teams.Skilled communicator and negotiator, confident engaging with senior stakeholders and C-suite executives.Analytical and consultative selling style, able to translate complex regulatory requirements into clear business value.Fast learner with the ability to understand and communicate technical software concepts effectively.Proactive, results-oriented, and capable of managing multiple priorities.Familiarity with regulatory-driven technology adoption; knowledge of the EUDR is a strong advantage.Experience using CRM tools (FreshSales or similar) for pipeline management and reporting.Fluency in English (written and spoken) is essential; proficiency in an additional European language (Dutch, French, German, Spanish) or Mandarin is highly desirable.Willingness to travel for client meetings, conferences, and industry events as needed.Please reach out for more information

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